Brand Manager/Sr. Brand Manager
About The Position
House of Cheatham is a company known for its commitment to excellence and innovation. We pride ourselves on creating a dynamic and inclusive workplace that fosters growth and collaboration. Join House of Cheatham, the creator and manufacturer of beauty brands in the multi-cultural hair category, committed to delighting people across the globe. Our famous brands include Aunt Jackie's Curls and Coils, Africa's Best/Originals, Hollywood Beauty, Kuza brands and more. Our brand is more than a product - it's an experience. We are looking for a Brand Manager who can champion our story, strengthen our market presence and create meaningful connections with our customers.
Requirements
- 5-10 years Marketing experience
- Bachelor’s degree in marketing, Business Administration, or related field
- Ability to work in an ambiguous and dynamic work environment
- Able to roll up their sleeves and get the job done while processes are not clear or being revamped
- Demonstrates excellence in communication, analytical and project management
- Excellent presentation skills and proficiency in PowerPoint/ Office Suite
- Can effectively build relationships and influence senior levels in the organization across regions and functions
- Drive for results, able to influence and accomplish tasks through formal and informal channels
Nice To Haves
- Former CPG experience preferred
- Beauty/ Multicultural experience preferred
Responsibilities
- Brand position development and stewardship
- Brand visual identity development and stewardship
- Brand awareness tracking
- Brand Ambassador strategy and relationship management
- Global brand performance analysis and KPI reporting
- Participate in annual global brand strategic planning and budget process
- Budget management
- Responsible for Trademark management, including trademark registration for new products and ongoing trademark renewals
- Responsible for developing 3-year product roadmap: collaborate with Innovation team to plan introduction of new innovation products, plan timing of label design / packaging updates, new size introductions, packets, ingredient updates, display development, bonus sizes
- SKU management / rationalization
- Responsible for global pricing strategy
- NPD Program Management
- Drive new product through the development process, ensuring all key milestones are achieved
- Monthly tracking and reporting of NPD sales performance
- On time delivery of the GTM Package
- Claims / USP identification
- Monthly tracking and reporting of NPD sales performance
- Manage free goods
- Manage sample program
- Determine which products will have samples created and quantities
- Own the sample process, seeing it through from planning/forecasting to production completion
- Own approval of sample usage and responsible for tracking sample inventory
- Determine what sponsorship and donation opportunities the brand will participate in
- Manage budget
- Manage sponsorship and donation partner relationships
- Communicate sponsorship and donation activity via content calendar and drive comms opportunities with channel owners (make sure we talk about it to get the brand equity)
- Develop and project manage execution of global retail marketing programs
- Line review pitch deck development and presentation and drive mockup creation
- Global retailer events: investment strategy, footprint strategy
- Regular in-store visits to understand brand and product sets
- Drive development of OTC marketing materials to ensure brand alignment
- Trade publication advertising
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
