Brand Manager, Prescription Diet

Colgate • Overland Park, KS

5h • Hybrid

About The Position

The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. They lead the development of sub-category / brands strategies including innovation grid, brand activations, promotional events, media and 5P strategies, taking into consideration the business dynamics and opportunities. They drive the execution of margin improvement and simplification initiatives within sub-brand.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a Related Field
• 5+ years of experience in CPG marketing, retail marketing experience, or agency experience
• Brand marketing experience

Nice To Haves

• Master's Degree in Business Administration
• 2+ years of marketing experience in Animal Healthcare or Human Healthcare
• Digital/eComm marketing knowledge (paid search, digital display, social, etc)
• Knowledge of Retail Environment strategy
• Ability to prioritize multiple tasks simultaneously

Responsibilities

• Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
• Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand
• Manage brand P&L and A&P budgets
• Brand and key segment product portfolio management
• Lead long-term downstream new product innovation and annual new product launch strategies
• Participate in strategic brand planning and overall brand communications plans
• Gain senior management alignment to brand strategies and go-to-market plans
• Develop omni-channel brand support initiatives, critical metric tracking & return on investment
• Managing large cross-functional teams to lead commercialization efforts
• Develop and lead execution for omni-channel go-to-market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMC’s
• Develop digital media campaigns
• Develop strategic 6P marketing plans and important metrics
• Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives
• Identify & lead key “test and learn” opportunities
• Drive the execution of margin improvement and revenue growth management initiatives
• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.
• Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.
• Support Long Lead Planning, Budget Review, and Mid-Year Review
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights

Benefits

• Relocation Assistance Offered Within Country
• medical
• dental
• vision
• basic life insurance
• paid parental leave
• disability coverage
• participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
• a minimum of 15 vacation/PTO days
• 13 paid holidays
• Paid sick leave is adjusted based on role and location in accordance with local laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level