BRAND MANAGER - PERONI NASTRO AZZURRO

asahiceeur•Toronto, ON

1d•Onsite

About The Position

Asahi Canada's vision is to become an International Premium Beer powerhouse. Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. As the world’s number one Italian beer with strong growth ambitions in Canada, the Brand Manager, Peroni Nastro Azzurro, works closely with the Senior Marketing Manager, Global Brands to translate global brand strategy into locally relevant plans and lead their delivery in the Canadian market. As the day-to-day brand lead, you will act as the custodian of Peroni Nastro Azzurro in Canada, ensuring all activity reflects premium brand standards while contributing to the delivery of ambitious growth targets across key brand and commercial metrics including awareness, volume, distribution, and market share. We have big ambitions for Peroni Nastro Azzurro in Canada and are looking for someone with the drive and experience to take the brand to the next stage.

Requirements

University degree in Marketing or a related field preferred
5-7 years of brand management experience in FMCG and/or alcoholic beverages, with responsibility for managing a brand at a national level
Experience working on global brands is preferred, with the ability to translate brand strategies into locally relevant plans
Experience developing and delivering integrated marketing campaigns, with a focus on media, PR, and upper-funnel brand-building activity
Experience working cross-functionally with commercial teams, including Sales and Trade Marketing; experience with global teams is an asset
Experience managing agency partners (creative, media, PR) to deliver campaigns
Strong understanding of media and communications planning within the Canadian market
Proven ability to manage multiple projects and stakeholders, delivering initiatives end-to-end

Nice To Haves

Previous beverage or premium brand experience is an asset
Bilingual (French & English) candidates preferred

Responsibilities

Lead the development and delivery of the annual brand plan (IAP), translating global brand strategies into actionable, locally relevant programs aligned to Canadian market needs
Own day-to-day management of the brand plan, ensuring delivery against priorities, timelines and KPIs
Lead the development of integrated campaigns across Media, PR, Experiential, and Sponsorships, ensuring alignment with brand strategy and objectives
Lead brand agency partners to deliver insight-driven, high-impact campaigns aligned to brand strategy, timelines and budgets
Partner with Trade Marketing and Sales to translate brand plans into effective in-market programs that drive distribution, visibility and ROS - ensuring strong alignment between brand priorities and commercial objectives across On and Off Trade
Work closely with Global Brand teams to align on strategy and share market insights
Manage brand budgets and track performance, ensuring efficient investment and continuous optimization
Monitor brand and campaign performance, identifying opportunities to optimize and improve effectiveness
Leverage consumer and cultural insights to inform strategy and ensure continued brand relevance
Act as the custodian of the brand in Canada, ensuring consistency and quality across all consumer and customer touchpoints