Brand Manager, Multi Category Accessories

Philip Morris International U.S.•Stamford, CT

8h•Hybrid

About The Position

The Brand Manager, Multi-Category Accessories is accountable for owning and shaping the accessories and personalization strategy across IQOS (with a core focus on ILUMA portfolio utilization) and ZYN, ensuring these levers meaningfully contribute to portfolio growth, brand differentiation, and premium experience delivery. This role requires a high degree of creativity, drive, and resilience, operating in a highly complex environment where global frameworks, assets, and ongoing support are limited. Success in this position demands an entrepreneurial mindset, the ability to build from first principles, connect disparate inputs, and unlock solutions through creativity, influence, and proactive problem-solving. This role operates as a strategic portfolio owner and people/process leader, translating brand ambition into scalable, commercially viable accessories programs. The role provides clear direction to cross-functional partners, drives prioritization and resource allocation, and ensures governance, financial discipline, and executional excellence across a growing and complex accessories ecosystem.

Requirements

Bachelor’s degree in Marketing, Business, Design, or related field required.
7+ years of experience in brand management, portfolio management, product ecosystems, accessories, or premium consumer experience roles.
Demonstrated ability to operate at portfolio level and lead cross-functional initiatives in regulated environments.
Experience working with agencies or external suppliers.
Strong creative sensibility with an understanding of brand and consumer experience.
Ability to manage projects from concept through execution.
Comfort working across multiple stakeholders and disciplines.
Strong organizational, planning, and prioritization skills.
Clear and effective communication skills.
Ability to operate in a fast‑paced, regulated environment.
Authorized to work in the US without sponsorship now or in the future

Nice To Haves

MBA or equivalent advanced degree preferred.

Responsibilities

Own and evolve the multi-year accessories and personalization strategy for IQOS and ZYN, aligned to brand positioning, portfolio priorities, and consumer experience objectives.
Define the role of accessories within the broader ecosystem (utilization, frequency, personalization, premiumization, gifting, and differentiation).
Set clear strategic guardrails by brand, category, and initiative type (core, seasonal, limited editions, personalization-driven).
Own the end‑to‑end development of personalization initiatives across accessories, including: Engraving and UV printing.
Define the creative vision and experience principles for personalization in line with brand strategy.
Lead prioritization decisions across initiatives to maximize impact while balancing complexity, cost, and operational feasibility.
Provide strategic creative leadership for accessories and personalization initiatives, setting experience principles.
Ensure accessories concepts translate brand strategy into desirable, coherent, and scalable experiences.
Act as senior brand steward, ensuring alignment with global and local brand governance frameworks.
Guide agencies and partners through clear strategic briefs, experience principles, and success criteria.
Own end-to-end delivery across accessories and personalization programs, with accountability for timeline integrity, budget discipline, quality, compliance, and readiness.
Establish and manage clear governance routines, milestones, and decision forums across functions.
Proactively identify delivery risks (capacity, lead times, regulatory, cost) and drive mitigation plans at a portfolio level.
Balance long-term strategic ambition with near-term execution realities.
Lead accessories demand strategy in close partnership with IBP and Supply Chain, ensuring forecasts reflect strategic intent, launch cadence, and promotional activity.
Own accessories pricing strategy and value architecture in collaboration with Brand and Finance.
Drive disciplined decision-making on volume allocation, phasing, and SKU rationalization.
Ensure financial viability of accessories programs through cost awareness, margin considerations, and ROI mindset.
Act as a senior cross-functional integrator, aligning stakeholders across Brand, Regulatory, Legal, Packaging, Operations, Manufacturing, Quality, Finance, Procurement, and Global teams.
Lead through influence, providing clarity, structure, and strategic direction rather than task-level coordination.
Elevate discussions from execution to decision-making, framing trade-offs and recommendations for leadership forums.
Set expectations and strategic direction for external agencies and suppliers.
Ensure partners operate against clear experience standards, delivery milestones, and quality expectations.
Drive accountability across the external ecosystem without direct line management.
Demonstrate ownership and accountability for assigned initiatives.
Manage multiple projects in parallel while maintaining attention to detail.
Comfortable navigating ambiguity and leading multiple stakeholders toward aligned outcomes.
Credible sparring partner to senior brand and functional leaders.
Consistently balances creativity, commercial discipline, and operational realism