Brand Manager, Marketing - Philadelphia
About The Position
This Brand Manager role will have direct ownership of PHILADELPHIA in our Away from Home foodservice business. This role will be responsible for developing brand business strategy, portfolio management, commercialization, and integrated communications planning to accelerate growth. If you are passionate about building brands and delivering measurable results, this is the role for you. This role is responsible for ensuring that consumers engage with our brands consistently across Away from Home channels, and in support of our operator customers. You will also own the three-year growth plan for your portfolio. This role requires creative collaboration with internal stakeholders, including Philadelphia retail team, AFH innovation, R&D, AFH Sales, and external agency partners.
Requirements
- Seasoned experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media)
- Bachelor’s degree preferred
- Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
- Experience in cross-functional team management
- Ability to handle simultaneous projects and deliver in agreed upon timelines
- Experience with marketing campaign development
Responsibilities
- Apply business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives
- Delivery monthly Consumption/Share Analysis with outlined action items to deliver brand share growth
- Ongoing Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs
- Develop and implement a three-year product portfolio plan leveraging consumer and operator insights
- Closely partner and consult with innovation team to ensure the Philadelphia pipeline is alignment with the Brand's growth strategy
- Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
- Lead B2B and B2B2C media strategy and execution for the PHILADELPHIA brand within the Away from Home channels and with customer partners
- Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan
- Deliver comms-driven partnership ideas that help win new business
- Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
- Drive discussions during management presentations with platform GM, and business unit President
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
