Brand Manager, Marketing Innovation – Limited Assortment
About The Position
The Kraft Heinz Company is seeking a seasoned Brand Manager of Limited Assortment to join their team. This role will be responsible for leading the development and execution of the Limited Assortment channel strategy and innovation across the Kraft Heinz portfolio. The Brand Manager will drive business growth and innovation in channels such as Club, Dollar, Value, and Convenience stores, working closely with cross-functional teams including R&D, Platform Marketing, Supply Chain Development, Sales, and Finance. The position involves commercializing ideas from concept to reality, setting the vision and agenda for Kraft Heinz within the Limited Assortment channel, identifying opportunities to drive consumer engagement, increase sales, and improve profitability. Expertise in consumer brand management and Limited Assortment channel sales is essential for developing and executing a comprehensive strategy.
Requirements
- Engaged experience in Business, Marketing, or related field; MBA with Marketing emphasis preferred.
- Demonstrated ability in product management or brand management role, preferably demonstrated successful innovation launches.
- Strong storyteller and collaborator with the ability to blend art and science.
- Prior experience managing a P&L preferred.
- Ability to influence management, lead cross-functional teams, handle simultaneous projects, and work through others.
- Marketing passion – enthusiasm for consumer marketing, culture, new product ideas, and trends.
- Advanced communication and simplification skills – ability to synthesize data/insights in order to tell and sell a story.
- Excellent execution – propensity to move with speed/agility, fueled by an ownership mindset and advanced time management skills.
Responsibilities
- Build and execute growth strategies tailored to the unique constraints and opportunities of Limited Assortment retail, with a focus on maximizing shelf impact through new product, format and packaging innovation.
- Identify and define Limited Assortment innovation opportunities through consumer and channel insight analysis; translate into actionable direction for product, pack and positioning.
- Translate strategy to clear briefs that reflect clear value, fit the channel and resonate with target consumers and own decisions around size, count and design positioning, balancing brand identity with Limited Assortment constraints.
- Lead components of commercialization process including graphics, internal/external communication, sampling and creation of compelling sell-in-stories that highlight incremental consumer and retailer value.
- Drive simplified go-to-market strategies including pricing, promotion and merchandising to meet retailer and shopper needs.
- Leverage syndicated data to assess brand/channel performance, identify whitespace and define channel specific value propositions.
- Own strategic input into the P&L, supporting profitability, volume and market share growth goals through efficient adaptation.
- Collaborate with Finance/Revenue Management to define competitive price-pack-architecture aligned to channel pricing constraints.
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
- Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families.
- Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Employee Assistance Program, Wellbeing Programs, Family Support Programs
- 401k, Life, Accidental Death & Dismemberment, Disability
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
