Marketing Principal - Brand Strategy and Innovation

Federal Express Corporation•Memphis, TN

1d•Remote

About The Position

The Brand Strategy & Innovation Principal will shape how the FedEx brand comes to life across campaigns, messaging, digital channels, and high-priority business initiatives. This role is built for someone who operates like both a leader and an agency strategist: able to uncover insights, define the strategic problem, own the brief, guide creative direction, and help teams produce work that is clear, differentiated, and on brand. Then take that direction and help lead the team in a way that brings the FedEx brand into the world of digital and specifically AI. This person will own brand strategy recommendations across key initiatives, translating business objectives, audience needs, competitive context, cultural signals, and emerging technology trends into focused direction. The ideal candidate is a leader at heart and a strategist in experience: someone who can turn ambiguity into a clear directives and keep teams anchored to the audience, insight, brand, and business goal. They bring the critical thinking skills of a brand leader, the discipline of an agency strategist, the judgment to operate inside a large enterprise brand, and the curiosity to understand how AI is changing how brands are discovered and understood.

Requirements

Experience leading complex and interrelated initiatives in a corporate environment
Five (5) years of experience in marketing, advertising, sales administration, or related discipline
Master's degree/equivalent in marketing, finance, computer science or related business discipline
Directly related experience may offset degree requirements

Nice To Haves

10+ years of experience in brand strategy, agency strategy, strategic planning, creative strategy, brand marketing, integrated marketing, or communications strategy.
Proven experience owning strategic briefs that guide creative, campaign, content, social, digital, or brand marketing work.
Strong ability to translate business objectives, audience insights, research, and stakeholder input into clear strategic direction.
Excellent writing, storytelling, presentation, messaging, and copy judgment.
Experience using AI tools to support strategy, research, synthesis, messaging, competitive analysis, or content planning.

Responsibilities

Shape how the FedEx brand comes to life across campaigns, messaging, digital channels, and high-priority business initiatives.
Uncover insights, define the strategic problem, own the brief, and guide creative direction.
Produce work that is clear, differentiated, and on brand.
Lead teams in bringing the FedEx brand into the world of digital and specifically AI.
Own brand strategy recommendations across key initiatives.
Translate business objectives, audience needs, competitive context, cultural signals, and emerging technology trends into focused direction.
Turn ambiguity into clear directives and keep teams anchored to the audience, insight, brand, and business goal.
Apply critical thinking skills of a brand leader, the discipline of an agency strategist, the judgment to operate inside a large enterprise brand, and curiosity to understand how AI is changing how brands are discovered and understood.