Brand Manager, Innovation

Feastables•Chicago, IL

12h

About The Position

Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations. At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more. Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for. We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time. About The Role: As the Brand Manager, Innovation at Feastables, you will lead end-to-end development of new consumer products across the portfolio. You will identify consumer-driven opportunities, build commercially viable concepts, and drive execution from idea through launch and post-launch evaluation. This role combines strategy, execution, and commercial ownership. You will operate with a high degree of autonomy, building business cases, managing cross-functional teams, and helping establish the systems and processes that define how Feastables innovates at scale.

Requirements

6+ years of experience in CPG brand management or innovation roles
Proven track record of owning and launching products end-to-end multiple times
Strong experience with stage-gate product development processes
Demonstrated ability to build robust commercial business cases
Experience working cross-functionally with R&D, supply chain, and sales
Experience in high-growth or entrepreneurial environments
Strong analytical and financial modeling capabilities
Experience building or improving innovation processes

Responsibilities

Identify and define consumer problems and unmet needs to inform innovation opportunities
Lead white space analysis and concept development grounded in insights and market data
Build full business cases including volume forecasting, margin modeling, and cannibalization analysis
Own end-to-end stage-gate process from ideation through commercialization and launch
Project manage cross-functional teams across R&D, Supply Chain, Sales, and Marketing
Ensure all deliverables (product specs, packaging, claims, timelines) are completed to support launch readiness
Drive alignment across stakeholders and resolve tradeoffs to maintain launch timelines
Track post-launch performance and make data-driven recommendations to scale, optimize, or discontinue products
Develop and refine innovation processes, tools, and templates for the broader organization
Contribute to building a strong innovation culture focused on consumer-first thinking