Brand Manager, Individual Meals

Yum! • Plano, TX

1d • $132,480 - $139,840

About The Position

The Brand Manager, Individual Meals owns KFC's single-serve business – sandwiches, boxes, combos, tenders, and snack-plus-meal occasions that win the one-person, on-the-go customer. The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and turning them into transactions. This role is critical to the Bird Comeback Plan because it owns concept-to-market for the individual-meal growth platform that enables KFC to become more Relevant, Visible, and Consistent with customers. It anchors Modern Menu and Modern Value – giving solo and lunch customers a craveable, affordable reason to choose KFC over a crowded QSR field.

Requirements

• Owns KFC's single-serve business – sandwiches, boxes, combos, tenders, and snack-plus-meal occasions that win the one-person, on-the-go customer
• Owns this Consumer Understanding Opportunity (CUO) from validated concept to market
• Takes concepts CI & Menu validate and turning them into transactions
• Owns concept-to-market for the individual-meal growth platform
• Anchors Modern Menu and Modern Value
• Gives solo and lunch customers a craveable, affordable reason to choose KFC over a crowded QSR field
• Develops and owns the annual individual-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics
• Pricing within the guardrails Value & eComm sets
• Leads cross-functional teams, agencies, and franchisees to bring it to life across the system

Responsibilities

• Develops and owns the annual individual-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics
• Pricing within the guardrails Value & eComm sets
• Leads cross-functional teams, agencies, and franchisees to bring it to life across the system

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed