Brand Manager II, Indirect Partners

Carhartt•Dearborn, MI

6d•Remote

About The Position

The Brand Manager II, Indirect Channel Partners is responsible for the development and execution of distributor-focused marketing strategies and execution that drive brand growth, demand generation, customer acquisition, and sales performance across indirect, rental and ASI channel partners. Marketing direction is based on meeting B2B brand objectives and sales goals and will reflect the nature of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life across distributor accounts to drive awareness and sell-through of Carhartt uniform sales. Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Requirements

Bachelor’s degree in relevant field or equivalent years of work experience may be considered in lieu of degree
8+ years of account marketing or relevant working experience
B2B experience preferred
Strong background with the apparel, retail, or consumer product industry required
Strong verbal and written communication skills.
Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting.
Comfortable with executive/leadership presence
Strategic and creative thinker with the vision to push beyond what has already been accomplished
Ability to establish an independent view, effectively collaborate in decision-making, with the ability to influence and motivate others
Demonstrated ability to manage relationships with accounts, agencies, and external resources
Strong organizational skills with demonstrated ability to prioritize workload and attention to detail

Responsibilities

Collaborate with Sales, Product, Planning and internal Marketing partners to develop the Distributor Partner specific annual plans and seasonal go-to-market execution
Act as a single point of contact with distributor partners, collaborating and cultivating strong relationships with these partners to manage effective ROI driving integrated marketing plans
Plan, develop, implement and manage B2B marketing strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple industry segments, across Rental, Indirect and ASI channels
Manage complex marketing programs that cross multiple partners, business categories and multiple marketing vehicles
Help define and sell-in the vision for brand and product communications that best inspires both the decision maker and end user to purchase Carhartt uniform solutions
Implement, monitor and help optimize Distributor planning process to drive revenue, increase B2B brand, and product awareness with targeted decision maker and end user segments that support corporate sales and Marketing initiatives
Plan, track and measure the annual Marketing budgets of assigned Distributor Partners by reporting return on investment (ROI) for all major marketing programs on a seasonal and annual review basis to ensure revenue goals are being achieved
Act as liaison between Sales, Brand and Product, helping to lead the development and activation of creative media, uniform-store, online and social media tools and other custom programming
Keep abreast of consumer and competitor trends, as it relates to social, on-line, omni-channel and B2B behaviors, to develop and implement relevant and effective marketing programs, that grow the Carhartt brand and business
Work primarily with mid-level managers to strategize 3-year vision with some involvement with executive level representatives
Mid-to-high level complexity of Distributors requiring strong communication amongst teams to create plans and strategy requiring understanding of B2B business acumen
Responsible for working with individuals in marketing and others (ex: Buyers, Marketing, Planning, Operations, E-commerce, etc) for Indirect Distributors, Rental, and ASI