Brand Manager, Home Fragrance (US)

Newell Brands•Norwalk, CT

2d•$123,000 - $169,200

About The Position

The Brand Manager, US position on Home Fragrance will focus on business results delivery in year and building for the next year within the United States. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year. This role involves partnering closely with the global brand marketing team and working across business units with key functions such as Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, and Legal, as well as centralized support teams, to drive profitable sales for the Home Fragrance brands. The role requires regular analysis to understand business performance, providing recommendations for growth, understanding the consumer target and journey to deliver effective communication, leveraging eComm and DTC data to improve omnichannel performance, and managing the business with a focus on speed and profitability. The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Requirements

A four-year college degree, MBA preferred.
3+ years of brand management experience
Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
Prior experience in CPG (Consumer Products) or a Durables organization
Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
Demonstrated ability to deliver results

Nice To Haves

MBA preferred

Responsibilities

Supports the brand building leadership team to deliver the US P&L goals
Helps build annual brand marketing and business plan
Helps deliver revenue and profit targets by delivery key initiatives on time and in full
Manage local allocated A&P budget
Supports activation of local advertising campaigns adapted from global creative assets
Supports PR and brand communication plans
Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
Studies key competitors to identify the competition’s price and promotion strategy
Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
Conduct in-market store checks quarterly
Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
Participates in media mix modeling process; Applies insights to improve business performance
Understands consumer target and ensures everything serves the consumer target
Deliver monthly brand forecast