Brand Manager, HCP Web

Abbott • Alameda, CA

5d • $114,000 - $228,000 • Onsite

About The Position

Abbott Diabetes Care (ADC) is seeking a Brand Manager, HCP Web to join their mission of helping individuals with diabetes lead active, fulfilling lives. This role focuses on managing the healthcare professional website for the Libre CGM portfolio, ensuring it effectively communicates key messaging, supports integrated omnichannel campaigns, and addresses the information needs of healthcare professionals. The Brand Manager will collaborate with various teams, including Brand, Commercial, Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners, to execute website initiatives, monitor performance, and drive improvements in user experience and engagement. This is an onsite opportunity based in Alameda, CA.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.
• Strong interest in digital customer experiences and healthcare professional marketing.
• Experience coordinating projects across multiple stakeholders and timelines.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Familiarity with web content management systems (CMS) and basic website analytics.

Nice To Haves

• Experience working with websites, digital campaigns, or content marketing programs.
• Exposure to healthcare, medical device, pharmaceutical, or regulated industries.

Responsibilities

• Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
• Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions.
• Align website support for integrated omnichannel campaigns.
• Help identify and address healthcare professional information needs through relevant website content and experiences.
• In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio.
• Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness.
• Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.
• Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
• Build strong working relationships across teams to ensure seamless execution of business priorities.

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement
• The Freedom 2 Save student debt program
• FreeU education benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level