Senior Manager, HCP Marketing - Hematology

AstraZeneca • Gaithersburg, MD

17h • Onsite

About The Position

The Sr. Marketing Manager, HCP Marketing will develop the core US marketing plans and drive a robust US commercial strategy in the wake of an active competitive landscape. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping and designing commercial activities and assets, long term strategic planning, key customer engagement. The role will require effective collaboration with the Sales, Field Marketing, Insights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams. The position reports directly into US Head of Marketing.

Requirements

• Bachelor’s Degree in relevant field
• 2+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
• Available to travel up to 30%
• Effective communication and cross functional collaboration skills
• Driven to be proactive, strategic and innovative
• Ability to manage multiple complex projects
• Demonstrated ability to lead without authority
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
• Comfort operating in a highly regulated environment and industry
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
• High ethical standards and personal integrity

Nice To Haves

• MBA in relevant field
• Oncology experience –highly preferred
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Launch, management, and customer-facing experience
• Experience working in commercial alliance/partnership’ environment.

Responsibilities

• Executing the brand strategy for CALQUENCE through the design and delivery of impactful tactics directed to an HCP audience.
• Develop derivative materials from the CVA—including leave-behinds, RTEs, flash cards, speaker decks, NPP assets, and others— infusing selected key messages grounded in scientific evidence and market research.
• Advance and implement robust tactical plans for Field, Congress, NPP activities and digital initiatives, maximizing scale and stakeholder reach.
• Support tactical planning cycle in conjunction with agencies and cross-functional teams.
• Support the development of training workshops to ensure alignment to brand strategy.
• Capture and incorporate feedback from brand and field teams to continually refine asset development and execution.
• Collaborate with Marketing teams to disseminate best practices, foster innovation through AI initiatives, and enhance partnerships across brands.
• Support budget management and KPI tracking for projects in partnership with the designated Agency of Record.
• Exhibit effective project team leadership and exercising strong influencing skills across cross-functional teams and agency partners.

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager