Brand Manager, Group Meals

KFC•Plano, TX

42d

About The Position

The Brand Manager, Group Meals owns KFC's family and sharing business – buckets, family meals, and group occasions built on Chicken on the Bone, KFC's most distinctive equity. The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and converting KFC's signature strength into transactions. This role is critical to the Bird Comeback Plan because it owns concept-to-market for the group-meal growth platform – and protects the Chicken on the Bone equity – that enables KFC to become more Relevant, Visible, and Consistent with customers. It anchors Modern Menu and Modern Value, giving families and groups an abundant, affordable reason to choose KFC. Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual group-meals plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value & eComm sets, and leads cross-functional teams, agencies, and franchisees to bring it to life across the system.

Requirements

Undergraduate degree required (Marketing or Business preferred); MBA a plus.
6–9 years of progressive experience in brand, category, or product marketing.
Proven record owning a category, business, or platform with demonstrated commercial results.
Experience leading commercialization from validated concept through national launch.
Experience presenting business recommendations to senior leadership and franchise governance groups.
Strong commercial acumen and financial literacy – P&L, pricing within guardrails, and category economics.
Skilled at business case development, forecasting, and turning insight into growth.
Excellent project management across multiple complex initiatives at speed.
Leads through influence across cross-functional teams, agencies, and franchisees.
Presents and defends recommendations to senior leaders and franchise governance.
Thinks and acts like an owner; balances creativity with commercial discipline.
Consumer-first, data-informed, accountable, and thrives in ambiguity and speed.

Nice To Haves

QSR, restaurant, beverage, or CPG experience preferred.

Responsibilities

Owns the Group Meals CUO concept-to-market and Chicken on the Bone equity; Recommends the annual plan to Retail Marketing
Own group-meal commercialization from validated concept through national launch.
Keep group meals culturally relevant while celebrating Chicken on the Bone.
Feed the single franchisee voice per topic – calendar via Sr Director, value via Value & eComm, menu via CI & Menu – rather than running a separate NCAC track.
Use AI and analytics for forecasting, planning, and portfolio decisions.