Brand Manager – Go-To-Market Watier

Groupe Marcelle•Montreal, QC

4d•Hybrid

About The Position

Groupe Marcelle, a leader in the cosmetics industry, is seeking a Brand Manager – Go-To-Market for the Watier brand. This full-time, permanent position involves implementing integrated marketing strategies to enhance brand awareness, accelerate consumer adoption, and support business growth. The role includes developing promotional strategies, in-store displays, sales tools, and executing product launches. The company fosters an environment of passion, innovation, audacity, empowerment, collaboration, and humanity, with a purpose to “Cultivate beauty in our world.”

Requirements

Bachelor’s degree ideally in marketing, business, or related
3–5 years of experience in marketing / commercial marketing, ideally in cosmetics industry or another related field withing the consumer goods sector (CPG)
Experience with market data analysis (e.g., Nielsen) and sales analytics tools
Ability to interpret financial data (P&L, price analysis, etc.)
Possesses a solid understanding of the Canadian cosmetics and skincare industry
Proficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)

Nice To Haves

Experience with product launches and post-launch lifecycle management (strong asset)
A strategic thinker with strong problem-solving skills
Comfortable thriving in a fast-paced and ambiguous environment
Known for your excellent organizational skills, with strong project and time management abilities
An effective communicator with strong presentation skills
Recognized for your attention to detail and commitment to quality
Self-motivated, dynamic, and comfortable working both independently and as part of a team
Results-oriented and focused on achieving goals

Responsibilities

Oversee the end-to-end planning and implementation of the marketing strategy for new product launches, seasonal campaigns, and brand initiatives
Develop a robust promotional plan (seasonal gift sets, bonus formats, etc.) that will enable the brand to achieve sustained and profitable growth
Work with cross-functional teams on promotional products, considering market trends and consumer needs
In collaboration with cross-functional teams, provide the best 360 plans to support promotional and launch executions, including displays and point-of-sale materials
Ensure strict brand consistency across all packaging, content, merchandising, and communications
Work on seasonal merchandising updates (visuals, duratrans, permanent displays, etc.)
Create training materials for the sales team
Develop and present sales programs, launch plans, and promotional strategies to internal teams
Manage the budget and P&L for programs
Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth
Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance departments to develop and execute marketing plans within the prescribed timeframes and budgets

Benefits

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters
On-site bistro offering hot and cold meals
Large free outdoor parking lot (paid indoor parking option available)