Manager, Go-To-Market Analytics

GoTo • Lumberton Township, NJ

5d • Remote

About The Position

At GoTo, our Sales team connects businesses and people with technology solutions that simplify and empower daily life. We continually improve our approach by using innovation and practical AI to help you find new opportunities, personalize outreach, and deliver results for our customers and partners. Here, you’ll use creative problem-solving and data-driven insights to prospect effectively and match our solutions to each unique need. Join our team, where your ideas and ambition help us better support our customers and shape GoTo’s future.

As a Manager, Go-To-Market Analytics, you would be working on:
Scale the GTM Analytics Engine: Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling.
Expand Stakeholder Support & Bandwidth: Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights.
Own Operational Excellence in Analytics: Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis.
Drive Revenue Through Better Analytics: Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation.

Requirements

• Strong business and marketing acumen, with a deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue.
• Advanced Excel proficiency (shortcuts, pivot tables, formulas) with the ability to quickly navigate datasets, manage data imports, and interpret different data formats.
• Hands-on experience with data visualization tools (PowerBI, Tableau, Looker) and a strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending.
• Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics.
• Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions.

Responsibilities

• Scale the GTM Analytics Engine: Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling.
• Expand Stakeholder Support & Bandwidth: Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights.
• Own Operational Excellence in Analytics: Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis.
• Drive Revenue Through Better Analytics: Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation.

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed