Brand Manager - eCommerce and Brand Building

Mars•Franklin, TN

1d•Hybrid

About The Position

As a Brand Manager - eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an “eCommerce-first” mindset. Reporting to the Portfolio Marketing VP, you will be responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!

Requirements

Bachelor’s degree required; business, marketing, analytics, economics, or a related field is preferred.
5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
Strong financial acumen, negotiation skills, and strategic planning capabilities.
Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
Excellent communication, executive presentation, and relationship management skills.

Responsibilities

Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.