Brand Manager, Cordless Marketing
About The Position
The Manager, Brand Marketing role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
Requirements
- 5+ years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
- 3-5 years of prior experience in Consumer-Packaged Goods
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent, MBA preferred
Responsibilities
- Develop deep understanding of pricing, positioning, competitive dynamics, and evolving consumer needs within the cordless cleaning market.
- Partner with global teams to articulate product value and create marketing assets that enable worldwide product success.
- Drive a consumer first mentality. Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets, leveraging learnings to deliver best-in-class brand communication.
- Develop category and brand positioning strategies, portfolio architecture, product concepts, breakthrough claims, and pricing strategies to strengthen marketability and maximize sales performance.
- Develop consumer-relevant messaging and assets that clearly communicate product and brand benefits through close partnership with Consumer Insights across global markets. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.
- Manage creative development workflows, including timelines, approvals, and adherence to established processes and protocols.
- Analyze campaign and brand activity performance to uncover insights, optimize future initiatives, and drive continuous improvement.
- Support the development and implementation of best practices and processes across all consumer touchpoints to ensure a cohesive brand experience.
- Translate product benefits into clear sales narratives and develop tools that enhance sales effectiveness and customer engagement.
- Partner with Product Development, IMC, Creative Services, and Sales teams to develop and execute global go-to-market strategies.
- Partner with Sales and Trade Marketing teams to develop compelling sell-in stories and impactful in-store merchandising strategies.
- Lead, mentor, and develop the Associate Brand Manager to support team growth and excellence.
Benefits
- medical insurance
- dental insurance
- vision insurance
- flexible spending accounts
- health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- employee stock purchase program
- life insurance
- AD&D
- short-term disability insurance
- long-term disability insurance
- generous paid time off
- company holidays
- parental leave
- identity theft protection
- pet insurance
- pre-paid legal insurance
- back-up child and eldercare days
- product discounts
- referral bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
