Brand Manager - Campaign Operations

CarParts.com•Long Beach, CA

7d•Onsite

About The Position

CarParts.com is seeking a Brand Manager to oversee the end-to-end execution, timelines, and creative workflow for marketing campaigns. This role is crucial for managing a promotional program that includes over 12 multi-channel campaigns annually, covering sitewide sales, category launches, and product campaigns across various platforms like on-site placements, retention channels, paid media, affiliate, and social. The Brand Manager will act as the operational hub, coordinating with more than 5 internal teams (marketing performance, brand, product, merchandising, IT, UX/UI, customer experience) and managing external agency partners. Responsibilities include consolidating and reporting campaign performance, reviewing creative assets in Figma against brand standards, tracking performance against KPIs, identifying compliance issues, and presenting findings to leadership.

Requirements

4-6 years of experience in brand marketing, campaign management, especially seasonal and product specific promotions, marketing project management, or creative operations - eCommerce or retail preferred.
Working proficiency in Figma (required): navigating files, commenting and markup, managing components/versions, and collaborating with designers on production-ready assets.
Familiarity with design fundamentals (layout, hierarchy, typography, color) and ability to review comps against brand standards; experience giving designers actionable, specific feedback (not just "doesn't feel right").
Demonstrated ability to manage multiple concurrent timelines and hit hard launch dates without dropping details.
Experience with project management tools (Asana, Monday.com, Airtable, or similar) and comfort building trackers from scratch.
Strong written communication — briefs, status updates, and feedback that people can act on.
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
Ability to interpret campaign performance data (KPIs, ROI, conversion metrics, channel attribution) and translate findings into actionable recommendations for optimization and post-mortem reviews; comfort with GA4, Tableau, or similar BI tools.

Nice To Haves

Automotive, aftermarket parts, or enthusiast-audience experience.
Familiarity with email/SMS platforms (Attentive, Blueshift), GA4, Tableau and how creative specs differ by channel.
Exposure to AI-assisted marketing workflows and creative tools.

Responsibilities

Own the end-to-end campaign timeline for each marketing launch and promotion: build the schedule, set milestones, track deliverables across channels, and keep every stakeholder on deadline.
Manage the master marketing calendar in coordination with our creative and content team based in the Philippines, coordinating launch dates across eCommerce product launches, promotions, and brand campaigns while flagging conflicts and dependencies early.
Run creative workflow in Figma: prepare briefs, review layouts against brand standards, leave actionable feedback, manage versioning, and route final assets to channel owners.
Coordinate cross-functional kickoffs, status updates, and post-campaign retros with channel stakeholders within the marketing organization, product, merchandising, IT, UX/UI, and customer experience teams.
Serve as the marketing operations lead for partner brand relationships: coordinate campaign briefs and timelines, own execution accountability, track performance against targets, and deliver reporting and insights to partner stakeholders and internal leadership.
Manage briefing and feedback loops for your campaigns with external agency partners (performance, creative, content, and media), ensuring scope clarity, deliverable tracking, and timely asset approvals.
Maintain campaign trackers and asset libraries so every channel ships the right creative, in the right spec, on the right day.
Support brand consistency across CarParts.com and JC Whitney, including rebrand campaign rollouts.
Put together strategy presentations, and one sheets and present to internal and external stake holders.
Assist with campaign performance recaps, pulling results into post-mortem summaries and recommendations including recommending targeting and segmentation strategies.
Manage the Marketing monthly business review and competitive analysis for the team.
Leverage AI tools and automation daily to improve efficiency, streamline workflows, and reduce manual coordination overhead.