Texas Precious Metals: Brand Campaign Manager

Texas Precious Metals•Austin, TX

5d•Hybrid

About The Position

Texas Precious Metals is seeking a Brand Campaign Manager to translate broader brand and marketing priorities into coordinated, compelling campaigns across Texas Precious Metals, Texas Mint, Texas Depository, Y’all Street, and related businesses. The Brand Campaign Manager will connect strategy, creative development, content, and execution while helping ensure campaigns are organized, purposeful, and consistent with each brand’s positioning.

Requirements

5–7 years of experience in brand marketing, integrated marketing, campaign management, content marketing, or a related discipline.
Demonstrated experience executing integrated marketing campaigns across multiple channels.
Experience working directly with creative teams, agencies, production partners, or content creators.
Comfort operating in an entrepreneurial environment where processes are still being built and priorities can move quickly.
Ability to learn complex categories quickly; precious-metals or financial-services experience is not required.
Understanding and appreciation of Texas culture and values such as independence, straightforwardness, accountability, relationships, and earned trust.

Nice To Haves

Integrated campaign planning and brand strategy.
Creative briefing, messaging, content development, and go-to-market planning.
Strong project management with the ability to coordinate multiple priorities, deadlines, and stakeholders.
Excellent written and verbal communication, strong creative judgment, and proactive ownership.
Ability to create structure without unnecessary bureaucracy and move comfortably between strategy and execution.

Responsibilities

Develop and manage integrated brand and product campaigns, including seasonal and time-specific programs.
Translate marketing strategy into campaign briefs, messaging priorities, creative requirements, execution plans, and calendars.
Coordinate initiatives across creative, digital, communications, social media, partnerships, events, and other marketing functions.
Partner with internal stakeholders and external creative partners to develop campaign concepts and bring them to market.
Manage branded content initiatives from concept through final execution and support go-to-market planning for new products, services, partnerships, and major company initiatives.
Lead planning and coordination for photography, video, interviews, events, podcasts, and other brand storytelling opportunities.
Maintain campaign assets, content libraries, and creative resources while helping ensure brand and visual consistency.
Establish campaign objectives, review performance, and identify ways to extend successful ideas across channels.
All other duties as assigned by management.