Brand Manager, Annabelle - Go-to-Market and Trade Marketing (14 month contract)

Groupe Marcelle•Montreal, QC

13d•Hybrid

About The Position

Groupe Marcelle, a leader in the cosmetics industry, is seeking a Brand Manager for the Annabelle brand for a 14-month contract. This role is responsible for developing trade marketing programs, including promotional strategy, in-store commercial support, displays, visuals, and product launch execution. The Brand Manager will also manage relationships with internal and external partners. The company fosters an environment of passion, innovation, audacity, empowerment, collaboration, and humanity, with a purpose to "Cultivate beauty in our world". This is a temporary, full-time position within a growing Canadian company of over 350 employees.

Requirements

A bachelor’s degree in communications and/or marketing, or any other related field
3 to 5 years of experience in go-to-market and trade marketing, ideally in cosmetics or another related consumer goods industry
Experience analyzing market data, such as Nielsen, and using sales analysis tools
Strong analytical skills and the ability to synthesize data to develop clear and effective promotional strategies and go-to-market plans
The ability to interpret financial data, including P&L, pricing analysis, and related metrics
Proficiency with the Microsoft Office suite.
Detail-oriented, thorough, and meticulous
Organized, autonomous, and proactive
Able to manage multiple priorities and tight deadlines effectively.

Nice To Haves

Knowledge of the Canadian cosmetics market, pharmacy retailers, and key global trends (an asset)

Responsibilities

Work with cross-functional teams on promotional products, considering market trends and consumer needs while supporting the portfolio and maintaining profitability
Develop a strong promotional plan that will enable the brand to generate incremental profit
Lead the end-to-end go-to-market strategy, from analysis and briefing to product development and post-mortem review
Determine the optimal product mix and products to develop in support of brand and banner objectives
In collaboration with cross-functional teams, develop best-in-class 360 plans to support promotional and launch executions, including displays and point-of-sale materials
Develop strategies and recommendations tailored to each retailer
Create brand-relevant promotional campaigns that help strengthen the core business and drive the sell-through of limited-edition items
Manage program budgets and P&L
Work on seasonal POS updates based on launches, including fixtures, hot spots, POS artwork, and related materials
Create training materials for the sales team
Create and present trade programs, launch plans, and promotional plans to internal teams and, occasionally, to retailers
Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth
Develop post-campaign analyses to measure promotional effectiveness and identify opportunities for continuous improvement
Work with the sales team to organize in-store events, COOP trade shows, and other related initiatives
Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance teams to develop and execute go-to-market and trade plans on time and within the prescribed budget.

Benefits

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters