Brand Management Intern

TILLAMOOK COUNTY CREAMERY ASSOCIATION • Portland, OR

4d • Onsite

About The Position

Tillamook County Creamery Association (TCCA) is seeking a graduate student for its Brand Management Summer Internship, based in the Portland, Oregon office. The 10-to-12-week summer program gives interns the opportunity to work on real-world business challenges and take part in experiences such as farmer-owner farm tours, cheese and ice cream tastings, a cooking class, resume and interview workshops, and sales market tours.

The role focuses on cheese projects that can make better use of existing assets, increase brand accessibility and growth, and optimize the portfolio for consumer relevance and long-term positive impact on the bottom line. Potential work includes assessing long-term strategy for Columbia River Cheese, supporting the next generation of cheese innovation, and developing segment strategy for sliced cheese.

Requirements

• Currently enrolled in a graduate program.
• Must not be due to graduate in the semester before the internship.
• Skills in data analysis, strategy development, and project management.
• Clear and engaging communication style.
• Exposure to PowerPoint and Excel is important.

Nice To Haves

• Preferred fields of study include MBA, Brand Management, Brand Strategy, or Product Management.

Responsibilities

• Assess the long-term strategy of Columbia River Cheese with the Category Director, Cheese, and work with the Sales Director and field team on balancing commodity contracts with growth of the Columbia River Cheese brand and portfolio.
• Support the Category Manager in assessing future cheese innovation, including developing an approach to model opportunity size, feasibility, and commercial risk.
• Support the Category Manager on base cheese segment strategy for slices by performing gap analysis and developing platform concepts to reduce the gap to Sargento.
• Conduct competitive performance analysis.
• Participate in strategic discussions with Category, Sales, Finance, and Operations leadership to identify opportunities to integrate commodity cheese into the branded business.
• Analyze data to identify white space within the current portfolio.
• Conduct ad hoc customer analysis.
• Coordinate competitive cutting logistics.

What This Job Offers

• Career Level: Intern