Brand Management Consultant

Avispa Technology•Los Angeles, CA

4d•Onsite

About The Position

A leading digital streaming network seeks a Brand Management Consultant to support the Global Products & Experiences Division through strategic brand management, licensing support, franchise marketing, and cross-functional leadership initiatives. This role will act as a strategic partner and department representative, leading brand planning, go-to-market strategies, consumer insights initiatives, and cross-company collaboration efforts across key franchise portfolios.

Requirements

5+ years of experience in brand management, franchise management, marketing strategy, licensing, consumer products, or related industries.
Bachelor’s Degree or equivalent experience required.
Licensing experience or marketing strategy experience.
Strong strategic thinking and ability to lead cross-functional collaboration and business initiatives.
Microsoft Office applications experience (e.g., Word, Excel), and PowerPoint skills with experience creating and managing presentations, pitch decks, and slide materials.

Nice To Haves

Experience supporting licensing initiatives for consumer products, toy brands, or companies such as Mattel is preferred.

Responsibilities

Support the development and execution of long-range property plans, lifecycle strategies, and go-to-market initiatives for key brands and franchises across multiple consumer demographics.
Lead day-to-day coordination and strategic collaboration with partners across hardlines, softlines, live experiences, publishing, corporate franchise, retail, licensing, and content teams while representing the division in cross-functional and cross-company meetings.
Analyze consumer behavior, market trends, and research insights to inform data-driven brand strategies, identify additional research opportunities, and support strategic business decisions.
Develop, manage, and review marketing materials, pitch decks, presentations, brand plans, and sales support materials while overseeing approvals and maintaining alignment with business objectives.
Facilitate meetings, support sell-in processes with licensing and retail partners, and contribute strategic leadership within a fast-paced, evolving environment.