Brand Lead

bunny.net

4d•Remote

About The Position

A bunny probably isn't the most obvious mascot for an infrastructure company. But over the years, it's become a big part of who we are. Now we're looking for someone to shape what it becomes next. As Brand Lead, you'll own the creative direction of bunny.net and help evolve the brand into a richer, more cohesive system across our products, website, launches, campaigns, content, and everything else customers see. We're investing in more motion, illustration, storytelling, and product identity throughout the brand. We need someone who can turn that vision into something memorable, creating personality and recognition in ways that feel thoughtful rather than literal. You'll set the quality bar across the company, shape how thousands of developers worldwide experience bunny.net, and help ensure our brand is every bit as ambitious as our mission to help the internet hop faster.

Requirements

Experience building and evolving brands, ideally for developer audiences
The ability to evaluate and improve creative work, with a strong understanding of design principles
Experience working as a designer or in a highly visual creative role, with the ability to sketch, prototype, and shape ideas before handing them off
The ability to build design systems, not just maintain individual assets
A hands-on approach, meaning that you're happy doing the work, not just directing it
Confidence working across product, engineering, marketing, and leadership teams
The ability to explain and defend creative decisions thoughtfully
A portfolio that shows you've built or transformed a brand, not just maintained one
The ability to express product ideas through design and storytelling, not just illustrations of what the product does

Nice To Haves

Experience building brands for developers, technical audiences, or infrastructure products
Experience in product-led or community-driven companies
A strong understanding of motion and how it can bring products and brands to life
Curiosity about AI-assisted creative workflows and new ways of working
Experience helping a fast-growing company evolve its brand through a period of scale

Responsibilities

Own and evolve the bunny.net brand system and visual identity
Lead the creative direction of bunny.net across every customer touchpoint
Help define how our products come to life through motion, illustration, storytelling, and visual identity
Own the creative direction of bunny.net's website and help shape its next chapter
Partner with Product Marketing to bring launches, campaigns, and content to life
Turn complex technical concepts into visuals and stories that developers understand
Set the creative standard for bunny.net through feedback, reviews, and creative direction
Build scalable design systems and processes that help the team move faster
Manage and mentor our Design Specialist while coordinating freelancers and agencies
Contribute to positioning, messaging, and creative strategy discussions early rather than simply executing briefs
Continuously raise the standard of how bunny.net looks, feels, and communicates

Benefits

100% flexible hours
Remote-first by design
3-night voucher for visiting our headquarters
Performance-based bonuses
Medical, dental, and vision insurance (worldwide coverage)
25 vacation days, plus an extra loyalty day each year, capped at 5 years (30 days total), on top of your local public holidays
Meeting-free Thursdays
Home office budget (€500 annually)
Paid sick leave
Paid parental leave (16 weeks for birthing parents, 8 weeks for non-birthing parents, with top-up if local statutory rules are less)
Annual fluffle building (annual in-person company gathering)
Employee Stock Option Plan (ESOP)
Mental health support (via BetterHelp.com)
Wellness budget (€480 annually)
Educational budget (€500 yearly)
Yearly Apple, Spotify, or YouTube Premium subscription