Brand & Integrated Campaign Manager
About The Position
ViewSonic is looking for a Brand & Integrated Campaign Manager to own the single, unified ViewSonic voice globally and to drive our presence in the general market — beyond the boundaries of any one vertical program. While our Vertical Marketing Managers (Education, Business, Government, and Consumers) own audience strategy and demand generation within their segments, this role owns the global brand narrative, the integrated campaign architecture, and the horizontal storytelling that gives ViewSonic a coherent identity across regions, channels, and product categories. This is a builder’s role with a merchant’s mindset. The successful candidate will work hand-in-glove with Sales, the CRO, Product Management, Channel Marketing, Digital, and our regional teams to translate commercial priorities — product launches, category pushes, and sell-through goals — into integrated campaigns that all verticals and regions ladder into. The role complements, not duplicates, the work of our Vertical Marketing Managers: VMMs go deep within their audience; this role goes broad across the brand.
Requirements
- BA in Marketing, Communications, Business Administration, or related field; MBA or equivalent commercial experience preferred
- 7+ years of progressive experience in brand marketing, integrated marketing, or global campaign management, ideally within a global technology, consumer electronics, or B2B/B2C hardware business
- Experience leveraging AI tools (e.g., Claude, Gemini, Copilot ) to enhance productivity and streamline workflows
- Demonstrated track record of building and scaling global integrated campaigns from strategy through creative development, execution, and measurement
- Strong commercial instincts and a merchant mentality — comfortable in Sales and CRO conversations; fluent in product, category, pricing, and margin dynamics
- Proven ability to lead and align cross-functional, matrixed teams without direct authority — particularly across vertical marketing, channel marketing, digital, product, and regional organizations
- Excellence in creative direction, brand storytelling, and content systems thinking; able to define a voice and operationalize it at scale across regions and channels
- Experience building and managing global-to-regional content frameworks and activation kits across multiple regions (e.g., LatAm, EMEA, APAC, North America)
- Data fluency — comfortable defining and reporting on brand and campaign measurement frameworks (awareness, share-of-voice, campaign reach, lift, attribution to revenue)
- Excellent written and verbal communication and stakeholder management skills; able to convene senior partners around a single, shared brand frame
- Comfortable with ambiguity and thrives in a fast-paced, entrepreneurial environment
Responsibilities
- Own and steward the global ViewSonic brand voice, narrative architecture, and visual storytelling system across all regions, products, and channels
- Develop and maintain the brand book, messaging framework, and content guidelines that Vertical Marketing, Channel Marketing, Digital, and regional teams ladder into
- Lead the development and execution of ViewSonic’s global integrated campaigns that span verticals and reach general-market audiences not addressed by vertical demand-gen programs
- Drive ViewSonic’s always-on general-market presence through brand and category storytelling — building visibility with buyers outside of vertical-specific motions
- Bring a merchant mentality to campaign planning: partner with Sales, the CRO, and Product Management to translate commercial priorities (launches, category pushes, sell-through targets) into integrated marketing air cover with measurable ROI
- Build and operate the global content engine — hero assets, master decks, web hubs, anchor content, and regional activation kits — that Vertical Marketing Managers and regional teams adapt locally
- Develop integrated campaign briefs and global activation kits that the Social Media Manager and regional teams use to drive platform- and market-specific execution
- Convene the Vertical Marketing Managers (Education, Business, Government, Consumer) and regional marketing leads around shared global campaign moments, preserving their audience and regional autonomy while ensuring one consistent brand frame
- Partner with the Digital Marketing team — including the Social Media Manager — to ensure brand campaigns and integrated initiatives are amplified consistently across social, paid, web, and email channels globally
- Manage external creative, content, media, and agency partners to deliver world-class integrated campaign work on time, on brand, and on budget
- Define and measure global brand health, share-of-voice, integrated campaign reach, and contribution to commercial outcomes; report results to senior leadership and use insights to sharpen future investment
Benefits
- Medical, Dental and Vision insurance options
- 401k with company match
- Paid Time Off
- Company provided equipment
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
