Brand Innovation Manager Femcare

Essity•Philadelphia, PA

12d•Onsite

About The Position

Essity is a global leader in health and hygiene. Join us in redefining Feminine Care through bold, purpose-driven innovation. As Brand Innovation Manager, you will lead the development of breakthrough products and experiences that challenge taboos, respond to evolving consumer needs, and drive profitable growth in North America. In this role, you will lead end-to-end innovation for the Feminine Care category in North America, shaping and delivering the innovation pipeline from concept creation to successful market launch. You will play a key role in shaping the innovation pipeline and contributing to the overall category strategy. Operating within a global and cross-functional environment, you will collaborate closely with teams across Consumer Insights, R&D, Marketing, and Commercial, as well as external partners, to translate opportunities into impactful solutions.

Requirements

8+ years of experience in consumer marketing, brand management, or innovation within a multinational FMCG environment
Experience working across global and regional/local roles
Degree in Business, Marketing, or related field
Strong business acumen and strategic thinking
Proven track record of translating consumer insights into scalable innovation concepts that drive profitable growth.
Ability to lead cross-functional teams and influence stakeholders without direct authority
Strong communication and storytelling skills
Entrepreneurial and comfortable navigating ambiguity
Curious, proactive, and eager to experiment and learn
Resilient, solution-oriented, and results-driven
Fluent in English, additional languages are a plus
Willingness to travel

Responsibilities

Own the Innovation Pipeline. Lead and manage the end-to-end innovation process, from idea generation to launch, ensuring speed, quality, and commercial impact.
Drive Insight-Led Strategy. Translate consumer, shopper, and market insights into clear innovation strategies and growth opportunities.
Shape the Portfolio. Define product portfolio direction, including positioning, pricing, packaging, and claims, aligned with brand and category priorities.
Lead Cross-functional Delivery. Coordinate and influence global and regional stakeholders across Marketing, R&D, and Commercial teams to ensure alignment and execution excellence.
Identify Growth Opportunities. Analyze market trends, competitive landscape, and evolving consumer needs to uncover whitespace opportunities.
Track and Optimize Performance. Monitor key performance indicators (e.g., shares, sales, margin, penetration) and continuously improve innovation outcomes.