Innovation Brand Manager - Disruptive Growth

OLLY

3d • $116,000 - $140,000 • Remote

About The Position

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

We're looking for someone who can fast forward OLLY into the future. Someone who sees opportunities where others see constraints. Someone who is energized by creating what doesn't exist, testing bold hypotheses, learning quickly, and turning insights into scalable businesses. This role is responsible for building the next generation of growth platforms—from identifying emerging consumer problems to launching entirely new products, formats, categories and business models. Unlike a traditional brand management role, this position is focused on early stage innovation, test and learn growth platforms, and building new opportunities from concept through validation and launch. You'll operate with a startup mindset inside a high-growth organization. Success comes from curiosity, speed, conviction, and an ability to continuously learn through experimentation. This role reports into the VP of Brand Strategy & Innovation.

Requirements

• 5+ years of experience in innovation, venture building, product development, strategy, design thinking, or new business creation.
• Proven experience launching new products, brands, platforms, or businesses from concept through commercialization.
• Strong understanding of consumer insights, innovation methodologies, and experimentation frameworks.
• Demonstrated ability to partner effectively with cross-functional teams and navigate ambiguity.
• Experience working in fast-paced, entrepreneurial, or high-growth environments preferred.
• Background in CPG, health & wellness, consumer products, technology, or other innovation-driven industries is highly preferred.

Responsibilities

• Operate like a founder: Lead priority innovation concepts from idea through validation and launch readiness, partnering crossfunctionally to advance the strongest opportunities. Balance long-term vision with hands-on execution. Embrace failure as a learning tool, rapidly pivoting based on insights. Be resilient and navigate internal hurdles and processes with creative solutions.
• Build the future: See around corners. Anticipate where culture, technology, science, and consumer behavior are heading before the market does. Identify unmet needs consumers can't yet articulate and transform them into entirely new categories, platforms, and businesses that create future growth.
• Test, Learn & Iterate: Lead a rapid experimentation process—from insight to concept, prototype, consumer validation and commercialization. Design lean experiments to quickly validate assumptions, minimizing risk while maximizing learning. Build an evidence-based innovation pipeline (e.g.; limited launch & learn) using consumer feedback, data and iterative testing.
• Build new growth platforms: Explore new product formats, technologies, ingredients, services and business models. Translate trends, science and consumer behavior into commercially viable opportunities. Partner across R&D, Brand, Commercial, Operations, Finance and External partners to bring concepts to life.
• What success looks like: A robust pipeline of test & learn opportunities that will be future best sellers. Fast learning cycles with measurable consumer insights. High-quality concepts progressing through staged investment. Establish new products and platforms capable of driving meaningful future revenue. Build a culture that celebrates experimentation, curiosity and intelligent risk-taking.

Benefits

• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed