Brand Expression Manager - Marketing

Enterprise Holdings•Clayton, MO

About The Position

The Brand Expression Manager develops and guides brand expression frameworks that guide how brands are represented across the end-to-end customer journey. This role translates brand strategy, customer insights, and business priorities into standards, tools, and guidance for messaging, content structure, tone, channel use, and customer touchpoints. Additionally, the Brand Expression Manager works across stakeholders to improve consistency, clarity, and effectiveness across regions and markets. This role also identifies brand experience gaps, supports scalable practices, and ensures each brand is expressed in a way that strengthens customer engagement, loyalty, and brand health and equity.

Requirements

Must have a Bachelor’s Degree in Business, Marketing, or another applicable field
6+ years experience of brand, content, or omnichannel marketing, with a focus on how brands are expressed across customer touchpoints
6+ years experience developing messaging frameworks, brand systems, or experience guidelines that scale across multiple teams and touchpoints
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Nice To Haves

Experience influencing and guiding work across a matrixed organization without direct ownership
Experience working in a global or multi-market environment, with demonstrated ability to balance global brand consistency and local market relevance
Experience partnering with Customer Experience, UX, or Product teams to shape end-to-end journeys and interactions

Responsibilities

Lead the development of brand journey frameworks across key touchpoints, defining brand expression and ensuring consistent and effective application throughout the end-to-end customer experience
Translate brand strategy into practical frameworks, standards, and guidance that inform content, channel, digital, journey, and customer interaction decisions
Develop and maintain brand journey maps and brand expression principles that guide consistent brand expression across end-to-end experiences
Evaluate brand expression across touchpoints to identify gaps, friction points, and opportunities to improve clarity, cohesion, and overall brand experience quality
Guide cross-functional alignment with CX, Digital, Product, Marketing, Loyalty, Brand Editorial, and Creative teams to incorporate brand standards into journey design, content planning, and customer interactions
Establish scalable messaging systems and brand expression tools that drive consistency, flexibility, and speed to market across teams
Leverage customer, market, and business insights to inform brand and content recommendations that strengthen brand perception, engagement, loyalty, and advocacy
Serve as a subject matter expert on brand journeys and customer-informed brand expression, aligning stakeholders and championing brand-led decisions across marketing teams
Manage and develop a team of marketing professionals