Manager, Brand Marketing

David Yurman Enterprises•New York, NY

4d•Hybrid

About The Position

The Brand Marketing & Content function is central to how David Yurman brings product to market—seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns. The Manager , Brand Marketing – Men’s will lead end-to-end go-to-market strategy for the Men’s category—driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.

Requirements

6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
Proven experience leading integrated campaigns and developing content briefs
Strong understanding of full-funnel media strategy and performance marketing
Demonstrated cross-functional leadership and project management skills
Strategic, analytical thinker with strong storytelling capabilities
Deep understanding of consumer behavior within the luxury market, with a focus on Men’s category

Responsibilities

Develop and execute 360° campaign strategies for Men’s product launches and key business moments
Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
Lead end- to- end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
Own development of campaign content strategies and creative briefs for all key moments
Partner closely with Creative teams to guide asset development across formats and channels
Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes
Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
Guide optimization strategies based on real-time performance and audience insights
Partner with Brand Strategy and Insights to craft compelling narratives for Men’s collections
Ensure all campaign outputs reflect David Yurman’s standards of craftsmanship, innovation, and timeless design
Maintain consistency and excellence across all consumer touchpoints
Build deep understanding of the Men’s luxury consumer, competitive landscape, and category dynamics
Identify growth opportunities and support expansion across key markets
Define KPIs and measure campaign success across channels
Partner with Analytics to deliver actionable insights and continuous optimization
Lead test-and-learn initiatives to improve creative , audience, and channel effectiveness
Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI.
Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team.
Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact.
Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders