Designer, Brand Expression

Texas A&M University System • College Station, TX

13d • Onsite

About The Position

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. The Graphic Designer III, under direction, translates brand strategy into visual expression across multi-platform brand campaigns, social media and campus touchpoints. Performs expert-level graphic design, marketing and consultation for various brand, print and digital projects for marketing and communications needs of the university. Responsibilities include supporting and maintaining the university brand management platform. Meets with internal and external customers to determine project needs and requirements.

Requirements

• Bachelor’s Degree in Graphic Design or equivalent combination of education and experience
• Four years of related experience in graphic design, print and electronic media, marketing or related design field
• Expert skill level using Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and AfterEffects
• Knowledge of word processing, presentation, and spreadsheet type programs
• Expert knowledge of design principles and website design principles
• Expert knowledge of UI/UX principles
• Emphasized knowledge in Advertising, Social Media, Content Strategy, and Content Production
• Expert understanding of visual strategy for social media
• Ability to create print specifications, obtain print bids, prep files for printing, oversee proofing and production, and perform press checks
• Excellent time management skills
• Ability to lead and manage large design campaigns
• Passion for and deep understanding of Texas A&M’s mission, values, and culture

Nice To Haves

• Five years' experience in design, including print and online media
• Experience working in the marketing and communications field
• Experience working within brand guides or standards
• Experience updating or maintaining a brand hub platform
• Experience creating animated video in AfterEffects or similar program
• Expert knowledge of project management with experience using a project management tool

Responsibilities

• Graphic Design, advertising and brand activation support
• Conceptualizes and implements creative work, working closely with internal and external stakeholders
• Performs expert level design and consultation work
• Assists the Creative Manager and Executive Director in developing and implementing comprehensive, university-level, strategic marketing programs
• Builds enablement tools for local communicators to lift-and-shift (key messages, visual guardrails, channel guidance, templates and examples)
• Supports and maintains the university brand management platform
• Social Media Content Creation: Consults, designs, and develops graphics Texas A&M Social Media channels or for external customers around campus. Each channel has varied sizes, types, and needs that will need to be managed and anticipated
• Reviews for functionality, browser compatibility, consistency, and user interface design, ensuring that guidelines are met
• Motion Graphic Creation: Creates text animation and video for brand advertising, events and activations
• Assists Visual Media team with motion-graphic animations needs
• Project Coordination: Provides art direction, brand oversight, and strategic management of various projects including social media and integrated communication campaigns
• Works closely with various vendors and other communications staff to ensure timeliness and quality of final products

Benefits

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time for health and wellness programs
• All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level