Brand Expression Designer

PGBPGNGLOBAL • Cincinnati, OH

5d • Onsite

About The Position

P&G is the largest consumer packaged goods company in the world, with operations in over 75 countries and 65 trusted brands. This role offers employees the opportunity for a diverse and rewarding lifelong career. Join our Baby Care team to shape how iconic brands appear in culture, digital feeds, on digital shelves, and at the point of purchase. As a Brand Expression Designer focused on digital commerce and social, you will be a hands-on creative responsible for bringing brand stories to life through bold visuals, sharp craft, and platform-native thinking. You will design content that performs, connects, and engages consumers. You will work with a fast-moving, in-house design team that operates with startup energy and creativity, supported by the scale and reach of P&G brands. This role is for individuals who are socially fluent, creatively restless, obsessed with craft, and excited by the prospect of seeing their work widely distributed. This hands-on role requires producing a consistent flow of fresh, culturally relevant content weekly and monthly to fuel organic social channels and paid advertising, ensuring brands remain visible, relevant, and connected to culture. The team operates at a fast pace with iterative work processes. Collaboration with animators, designers, and other team members is essential for on-strategy, on-brand executions.

Requirements

• Bachelor’s Degree in Graphic Design or related creative field
• Experience with digital or social media design
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social-native mindset- you understand trends, formats, and why things work in feeds.
• Ability to use AI tools and prompt engineering to accelerate ideation and content development
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy- you like making things together and making them better.

Nice To Haves

• Experience with motion, simple animation, or short-form video.

Responsibilities

• Create scroll-stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Leverage trends and social mindset to design platform-native content (static, simple motion, short-form video, and digital shelf assets) optimized for how people behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI-powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

Benefits

• Responsibilities as of Day 1 - you will feel the ownership of your work from the beginning, and you will be given specific ownership areas and responsibilities.
• Continuous mentorship - you will work with passionate people and receive formal training as well as day-to-day mentoring from your manager.
• Work and be part of a dynamic and encouraging environment - working over a diverse array of interesting problems.
• Promote agility and work/life effectiveness and your long-term well-being.
• Total rewards at P&G include salary + bonus (if applicable) + benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level