Brand Expression Designer

Procter & Gamble • Cincinnati, OH

5d • Onsite

About The Position

Join P&G's Baby Care team as a Brand Expression Designer focused on digital commerce and social media. This role is for a hands-on creative who will shape how iconic brands are presented across various digital platforms, including social media feeds, digital shelves, and e-commerce sites. You will be responsible for creating visually compelling content that performs, connects with consumers, and drives action. The position involves working within a fast-paced, in-house design team that operates with startup energy, supported by the resources of a large consumer goods company. The ideal candidate is socially fluent, creatively driven, detail-oriented, and eager to see their work reach a wide audience. This role requires producing a consistent flow of fresh, culturally relevant content weekly and monthly to maintain brand visibility and connection with consumers. Collaboration with animators, designers, and other team members is essential for on-brand executions. The team operates with agility, works iteratively, and maintains a fast pace.

Requirements

• Bachelor’s Degree in Graphic Design or related creative field
• Experience with digital or social media design
• A design portfolio demonstrating exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social-native mindset – understanding trends, formats, and why content performs in feeds.
• Ability to use AI tools and prompt engineering to accelerate ideation and content development.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• Collaborative, positive energy and a desire to create and improve work together.

Nice To Haves

• Experience with motion, simple animation, or short-form video.

Responsibilities

• Create scroll-stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Leverage trends and social mindset to design platform-native content (static, simple motion, short-form video, and digital shelf assets) optimized for online consumer behavior.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners in performance marketing, data, design strategy, and media.
• Utilize AI-powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own work from concept through final delivery, demonstrating pride in craft and attention to detail.

Benefits

• Responsibilities as of Day 1 – ownership of work from the beginning with specific ownership areas and responsibilities.
• Continuous mentorship – working with passionate people and receiving formal training and day-to-day mentoring.
• Work in a dynamic and encouraging environment over a diverse array of interesting problems.
• Promotion of agility and work/life effectiveness and long-term well-being.
• Total rewards include salary + bonus (if applicable) + benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level