Brand Designer

PepsiCo•New York, NY

About The Position

At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute. Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group. Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world. You are: A lover of design, brands, people and culture, A self-starter with entrepreneurial spirit, Energized by challenges, Empathetic to consumers, customers and internal stakeholders, Keen eye for consumer behavior trends in addition to extraordinary design savvy, A storyteller, visually & verbally, Comfortable multitasking, Collaborative. As part of the PepsiCo Beverage Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, digital design, and 360 branding executions and activations. The Brand Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute design projects in a range of mediums.

Requirements

Minimum of 1–3 years studio experience (in-house or agency) as a graphic or brand designer taking projects from concept through completion
Brand, communication design background, bachelor’s degree in design, visual communication or a related field
Background and understanding of brand/packaging/graphic design as well as an understanding of social/digital design
Strong portfolio of design work showcasing both print and digital design projects
Social media-minded curator
Brand design background and style guideline experience, 360 visual identity
Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts and the ability to articulate ideas conceptually.
Technically solid, able to illuminate ideas and visualize design stories across a variety of media
Proficiency in design tools (Adobe Creative Suite, etc.)
Excellent communication and presentation skills
Collaborates well with others to deliver results; keeps others informed to avoid unnecessary surprises

Nice To Haves

Illustration skills
AI mockup skills
Experience in production and print processes (e.g., packaging dielines, color management) is a plus

Responsibilities

Develop and execute high quality brand design work from concept to final delivery
Participate in brainstorms, critiques, and work sessions
Create visual identities, packaging, presentations, campaign assets and 360 branding executions
Sketch, storyboard, moodboard, and create mock-ups to communicate ideas and design intent
Iterate on designs based on direction and feedback from Brand Design leads
Collaborate with cross-functional partners and external studios
Iterate quickly based on feedback and evolving business needs
Design in alignment to evolving brand needs with emphasis on brand consistency and meeting business objectives
Manage timelines, milestones and internal deadlines to ensure timely delivery
Drive design excellence, elevate brand identity, and ensure impactful visual storytelling across packaging, campaigns, innovation and 360 brand projects.
Balance creative vision, strategic thinking, and stakeholder management to deliver best-in-class brand experiences in a fast-paced environment.