Brand Experiences Manager (remote)

Hallmark Cards•Kansas City, MO

7h•$105,000 - $120,000•Remote

About The Position

The Brand Experiences team at Hallmark is dedicated to creating large-scale, emotionally resonant experiences that bring the brand to life for fans and consumers. From the Hallmark Christmas Cruise to the Hallmark Christmas Experience, we design and deliver immersive, joy-filled moments that deepen brand love and build lasting connections with audiences. We are experience architects and strategic storytellers who translate Hallmark’s iconic brand into real-world events that celebrate connection, inspire joy, and bring the brand’s emotional essence to life. Our work is high-profile, high-impact, and deeply rooted in creating meaningful moments that resonate with fans and leave lasting impressions.

Requirements

Bachelor’s Degree or 4 years professional work experience
At least 7 years of experience in event development, brand experiences, and or management

Nice To Haves

Experience leading, managing and developing a team (e.g., direct reports).
Experience with online registration and event application development.
Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders.
Excellent communication and project management skills, including the ability to translate complex business strategies into clear and impactful messaging.
Solid understanding of various, complex audiences and the nuanced, authentic ways the Hallmark brand comes to life for each audience.
Proven record of leading complex projects with multiple business partners and external stakeholders.
Business acumen and the ability to present plans (including a financial business case) and opportunities with individuals at higher levels in the organization
Exhibit corporate and interpersonal savvy and confidence leading projects and partners under tight timelines and high-pressure situations.
Event or project management certification.
Prior experience organizing branded consumer experiences and programs
Prior experience with cruises, theater and/or entertainment tours
Exemplary communication (verbal, written, consulting) and organization skills
Commands a fast paced, high volume of change environment requiring real-time adjustment and problem solving.
Effectively works with diverse audiences.
Personal leadership skills: self-motivated, high degree of personal accountability, leads beyond their role, resilient and positive attitude.

Responsibilities

Partner with brand experience leadership to develop strategic plans for revenue-generating consumer events that align with brand and business goals.
Lead the planning and execution of large-scale, immersive brand experiences. Make informed decisions on logistics, vendor coordination, programming, and on-site operations to ensure flawless delivery.
Manage and mentor two event team members, providing clear direction, support, and accountability throughout the execution process.
Coordinate with internal stakeholders and external agencies to ensure alignment and seamless execution across all touchpoints.
Support budget oversight; track KPIs, evaluate event performance, and apply insights to improve future execution.
Serve as a key point of contact for senior leaders, business partners, and vendors- communicating progress, resolving issues, and ensuring transparency.
Apply best practices and internal learnings to drive efficiency, consistency, and continuous improvement in event delivery.