Brand & Experience Manager

Sage Hospitality•Austin, TX

3d•Onsite

About The Position

The Brand & Experience Manager is a brand ambassador who will work with a variety of constituencies; someone who will focus priorities while juggling multiple tasks and goals. This person will be an adept marketer and possess a high level of event management knowledge. This is a position that requires excellent organization and communication skills so that daily tasks are completed in an efficient and timely manner. This is a position that requires excellent organization and communication skills so daily tasks are successfully completed in an efficient and timely manner. Conducts themselves in a professional, hospitable manner to guests and staff members at all times, representing the brand as a key ambassador for the neighborhood and community.

Requirements

College degree in marketing, public relations, business, communication, journalism, or related field
Must be highly motivated and a quick learner
Highly organized
Capable of meeting tight deadlines and able to work on multiple projects simultaneously
Willing and able to work long hours on evenings and weekends when necessary, including some holidays
Event work: long hours on feet, able to lift and carry 30 pounds
Graphic Design experience a benefit. You will be responsible for basic flyers, brochures, posters, menu updates, etc.
Excellent social skills, poise, warmth, tact, and diplomacy
Great storyteller with an exceptional writing ability
Superior analytical skills, problem solver, and a critical thinker; uses data to make decisions
Highly organized, effective project manager for themselves and
College degree in marketing communications (or related field); two years related experience and/or training. Previous event management experience a must.
Adaptable to all situations
Collaborative: a team player but also able to work independently
Proficient computer skills
Can multitask with ease
College degree in marketing communications (or related field); three years related experience and/or training.
Previous marketing experience is a must.
Strong interpersonal, verbal, and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Proficient in the position-required job skills and knowledge. Intelligent in grasping and integrating new information. Is an active learner with a strong sense of curiosity. Has natural instincts and insight for finding the best solution to unclear situations, issues, and problems. Considers multiple resources and methods for analyzing problems. Makes great decisions.
Is effective in prioritizing work; consistently manages time and processes to create maximum efficiency with minimum disruption or redundancy. Has excellent attention to detail and writing skills. Is time-sensitive and understands how work and processes fit in with other departmental or business priorities and objectives. Can adjust work to accommodate expected and unexpected changes. Can gauge progress concerning overall impact and results.
Can think and act independently with confidence. Has personal fortitude and integrity when faced with challenges.
Energetic and takes initiative. Is proactive and persistent in pursuing and completing tasks. Strives to exceed expectations and goals.
Welcoming and warm personality. Able to engage easily and actively connect with others. Is genuinely caring and compassionate; visibly demonstrates a desire to understand others. Creates confidence and trust with others, is socially aware of self and others, and is known for communicating the right message at the right time. Utilizes a variety of approaches and communication techniques tailored to each situation. Is comfortable in conversing with individuals from a variety of backgrounds and at all organizational levels. Is direct yet tactful and considerate of the audience. Positively accepts and provides feedback.

Nice To Haves

Hospitality experience preferred.

Responsibilities

Digital marketing, email campaigns, social media, activation & event production, content creation, graphic design
Assist in the production of revenue-generating email campaigns for Hotel Van Zandt; provide compelling copy and imagery for campaigns
Responsible for the maintenance of Hotel Van Zandt’s website; updates packages and promotions, calendar of events, landing pages, etc., while ensuring ADA compliance and fulfilling any additional website changes/requests
Maintain all location listings on platforms such as Google, TripAdvisor, etc.
Lead the development, promotion, execution, and management of all Hotel Van Zandt events and other creative promotions, as developed
Create and curate cutting-edge activations throughout the year to keep Hotel Van Zandt top-of-mind in the community and drive markets
Maintain and update event listings on all third-party sites, such as Visit Austin, Do512, and other partner sites
Communicate events internally; ensure all team members are aware of events and activations through standard operating procedures (SOPs)
Provide on-site support during events ensuring successful execution
Support agency partners in maintaining social media strategies and create content, including video content, for all social media platforms for Hotel Van Zandt, Brass Poppy, and Geraldine’s
Manage Sprout Social accounts, develop KPIs, and provide monthly reports to the Director of Marketing
Stay on top of social trends and engage in new methods to capitalize on new marketing opportunities
Design, update, and maintain all property-wide signage
Update all F&B menus, sales kits, catering menus, and in-room collateral for Hotel Van Zandt; support team with any changes and updates when needed
Design additional items for the properties as requested by management
Ensure all marketing materials on-site are on-brand
Brainstorm and develop unique, creative packages and experiential offerings that align with sales, revenue, and PR goals
Write on-brand, grammatically correct copy for all packages and offerings as well as the website, email campaigns, social media, marketing collateral, etc.
Work with Director of Marketing on strategic partnerships and fulfillment as it relates to packages, events, and activations
Performs other duties as assigned or deemed necessary by management