Brand Experience Manager

LGI Homes•The Woodlands, TX

20h•Onsite

About The Position

LGI Homes is seeking a Brand Experience Manager at our Corporate Headquarters in The Woodlands, Texas. As one of the World’s Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable legacy of homebuilding excellence. We are seeking marketing leaders who are self-motivated and eager to dive in to the LGI Homes system and culture. The Brand Experience Manager is responsible for enhancing and strengthening the company’s brand by ensuring customers, Realtors, and employees have a consistent and engaging experience across all touchpoints. This role partners with Corporate Marketing, Sales, Operations, and Field Marketing teams to execute initiatives that support business objectives, increase local market visibility, and strengthen long-term brand value. Serving as a subject matter expert on brand standards, customer experience, and field marketing best practices, the Brand Experience Manager provides strategic direction and oversight for customer-facing messaging, marketing collateral, signage, digital assets, social media, promotional materials, and community outreach efforts. This position also oversees the development and success of the Field Marketing Coordinator program through training, coaching, communication, and ongoing support, while acting as the primary connection between Corporate Marketing and Field Marketing teams. Additional responsibilities include reviewing marketing materials for brand consistency, identifying opportunities for process improvement, supporting field marketing systems, participating in meetings and training events, monitoring industry trends, and contributing to special projects as needed. This role may require travel and occasional weekend availability.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of experience in marketing, brand management, field marketing, customer experience, or a related field
Excellent communication, organizational, and project management skills
Ability to manage multiple priorities and collaborate effectively across cross-functional teams
Proficiency in Microsoft Office and marketing platforms

Nice To Haves

Experience developing training programs, coaching team members, or leading cross-functional initiatives
Experience with Canva, CRM systems, and social media management

Responsibilities

Enhancing and strengthening the company’s brand by ensuring customers, Realtors, and employees have a consistent and engaging experience across all touchpoints.
Partnering with Corporate Marketing, Sales, Operations, and Field Marketing teams to execute initiatives that support business objectives, increase local market visibility, and strengthen long-term brand value.
Providing strategic direction and oversight for customer-facing messaging, marketing collateral, signage, digital assets, social media, promotional materials, and community outreach efforts.
Overseeing the development and success of the Field Marketing Coordinator program through training, coaching, communication, and ongoing support.
Acting as the primary connection between Corporate Marketing and Field Marketing teams.
Reviewing marketing materials for brand consistency.
Identifying opportunities for process improvement.
Supporting field marketing systems.
Participating in meetings and training events.
Monitoring industry trends.
Contributing to special projects as needed.