Brand Engagement Specialist

The Salvation Army Canada and Bermuda Territory•Toronto, ON

7d•Hybrid

About The Position

The Brand Engagement Specialist is responsible for supporting national events that build brand, engage audiences and increase fundraising opportunities. This includes the coordination and standardization of nationally focused and territory-wide events, ensuring brand consistency, operational excellence, and strategic alignment. The role also contributes to the planning and execution of digital initiatives, ensuring alignment between events, campaigns, and fundraising strategies.

Requirements

Minimum of 3–5 years of professional experience in event planning, marketing, fundraising, or public-facing roles.
Plan and execute events effectively, including logistics, timelines, and operational coordination.
Measure and evaluate event performance, applying data, analytics, and insights to improve outcomes.
Lead and support volunteers and staff, fostering collaboration and high-quality event delivery.
Communicate professionally and effectively, demonstrating strong written, verbal, and customer service skills.
Manage multiple priorities independently, maintaining organization, attention to detail, and sound judgment.
Apply creative problem-solving, producing thoughtful and engaging special event plans and projects.
Demonstrate professionalism and integrity, adhering to confidentiality standards, ethical fundraising practices, and The Salvation Army’s mission, values, and flexible work requirements

Responsibilities

Plan and execute territory-wide fundraising events in collaboration with territorial, marketing, communications, and development teams to achieve revenue and engagement goals.
Align event-based fundraising with digital campaign strategies to ensure cohesive messaging, timing, and use of supporting assets.
Optimize fundraising performance by identifying opportunities to improve efficiency and maximize revenue across event-based and digital initiatives.
Develop and manage national tools, templates, deliverables matrices, and best-practice resources to support local and peer-to-peer fundraising events.
Ensure consistency by supporting local event delivery within a national framework that aligns brand standards, operations, and strategic priorities.
Coordinate and deliver digital fundraising campaigns, managing timelines, content deployment, and cross-functional execution to meet campaign objectives.
Serve as a key liaison for ministry units, providing platform support, guidance, and resources to enable successful local fundraising efforts.
Strengthen engagement by supporting third-party and champion-led fundraising, encouraging repeat participation, and stewarding volunteers, sponsors, and attendees.
Manage relationships with volunteers and external vendors to ensure effective event execution, recognition, and adherence to budget and marketing plans.
Measure and report on event and campaign performance, maintaining accurate records, analyzing results, and leveraging insights to inform continuous improvement.