Brand Engagement & PR Specialist – Hydro Flask

Steel Technology•Bend, OR

17h•Hybrid

About The Position

The Brand Engagement & PR Specialist will work closely with the Brand Partnership & Engagement Marketing Manager to plan and execute, Partnerships and engagement programs that support our brand initiatives, marketing strategies and product launches. This role will also work directly with our PR agency to execute our PR strategy. This role will play a key role in shaping our brand’s public image, engaging with partners, ambassadors, media and ensuring that our message reaches the right audiences.

Requirements

Exceptional written and verbal communication skills, with the ability to craft compelling narratives and interact with stakeholders at all levels.
Strong organizational and project management skills, with the ability to multitask and meet deadlines.
Ability to work collaboratively with internal teams and external partners.
Meticulous attention to detail and accuracy in all aspects of work.
Bachelor’s degree in marketing, public relations, communications, or a related field.
3+ years of experience in marketing, public relations, or a related field.
Proficiency in Microsoft Office and familiarity with PR and marketing tools and software.
Ability to lift up to 50 lbs. for event activations.
Ability to travel up to 25% domestically as needed.
Authorized to work in the United States on a full-time basis.

Nice To Haves

Experience working with PR and Event agencies.

Responsibilities

Support the execution of brand partnerships and ambassador programs in collaboration with the Brand Partnership & Engagement Marketing Manager.
Coordinate timelines, communication, product seeding and logistics across internal teams, partners, and event agencies.
Manage the planning and execution of brand, retail, PR and community events.
Coordinate logistics, onsite execution, invitations, and follow-up activities.
Contribute to the planning and execution of PR campaigns, including press releases, media outreach, influencer engagement, sample management, and event coordination.
Assist in creating press materials, including press releases, media alerts, pitch decks, and other Partnership and PR content.
Ensure messaging is consistent with brand identity and values.
Monitor and report on the success of Partnerships & PR campaigns, using key metrics to measure effectiveness.
Provide regular updates to the Brand Partnership & Engagement Marketing Manager and partner with Partners and PR agency to suggest improvements based on data.
Collaborate with the social media team to align Partnerships, PR and social media efforts, ensuring consistent messaging across platforms.
Manage Partnerships, Events and PR calendars, track budgets, and coordinate meetings with the partners, agencies and other stakeholders.