PR & Affiliate Specialist

Power Digital•New York, NY

3d•Hybrid

About The Position

The PR & Affiliate Specialist supports PR & Affiliate production for our client roster. This position is responsible for creating pitching materials and reporting to maintain account sentiment and performance. This person also supports creative campaign ideation and compelling media pitches that will build, maintain and grow a client’s reputation, credibility and brand awareness. This includes increasing clients overall media presence through securing authoritative media placements and brand, social, and unique affiliate partnerships.

Requirements

1-2 years of affiliate and/or media relations experience
Extremely strong attention to detail and follow through
Extremely strong verbal and written communication skills for both client and internal communication
Possesses strong foundation of media and influencer relationships and a firm understanding of all publications and columns relevant to the health, wellness, beauty, fitness and lifestyle verticals
Ability to handle multiple projects simultaneously in a fast-paced environment under tight deadlines
Passion for Affiliate & Public Relations with a keen creative eye
Must be based in New York or the surrounding Tri-State Area, with the ability to serve as an on-the-ground representative for clients by attending media meetings, industry events, and affiliate activations as needed (hybrid flexibility).

Responsibilities

Drafting written materials such as bios, fact sheets, award submissions, agendas, and various client communications
Monitoring press coverage for clients and competitors, and updating client-facing reports as needed
Creating and updating media lists and ideating/researching relevant contacts for partnerships
Support in developing and managing innovative affiliate marketing strategies using a full-funnel approach across TOFU, MOFU, BOFU, and unique affiliates
Source paid placement and CPA increase opportunities, pitch to client, implement, and measure then report on the success
Coordinating sample sends, gifting, and mailers to media, influencers, and celebrities
Providing administrative support to teams, inclusive of coordinating schedules, assisting with special projects and events, organizing the drive, etc.
Contributes regularly to creative brainstorms
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives