Brand Engagement Advisor - Hybrid

Sentara Hospitals • Norfolk, VA

8d • Hybrid

About The Position

The Brand Engagement Advisor is responsible for developing, implementing and managing brand engagement campaigns to build community and constituent support, and enhance Sentara's national, statewide, regional and local reputation. Develops and implements strategic internal communications and marketing plans, and provides communications support for system-wide initiatives, executives and service lines. This position also is responsible for developing proactive strategies and tactics for managing emerging issues that may impact Sentara and will support crisis and disaster communications. Understands the various audiences, must be able to quickly respond to customer and market changes and adapt to the evolving needs of the organization and industry. The position is required to work closely with cross-functional teams and organizational and executive leaders across many disciplines, departments and regions, have the ability to multi-task and see projects through from conception to completion. Actively contributes to a collaborative team environment that encourages cooperation, collective problem-solving and participative decision-making. May need to travel to other Sentara facilities in the Hampton Roads area on occasion.

Requirements

• Bachelor's degree in communications, journalism, or related field
• Six years of experience in public relations, corporate communications, or integrated marketing communications
• Strong written and verbal communication skills
• Demonstrated knowledge of digital communications, media engagement, strategic communications planning, project management, budget tracking.
• Experience in high technology marketing and digital marketing is required.
• Strong knowledge of incident, issues and crisis communications management in both traditional and social media spaces, preferably at a multi-unit/geographically dispersed, complex business.

Nice To Haves

• Master's Degree
• Knowledge of health care delivery is desired.

Responsibilities

• Developing, implementing and managing brand engagement campaigns to build community and constituent support, and enhance Sentara's national, statewide, regional and local reputation.
• Developing and implementing strategic internal communications and marketing plans.
• Providing communications support for system-wide initiatives, executives and service lines.
• Developing proactive strategies and tactics for managing emerging issues that may impact Sentara.
• Supporting crisis and disaster communications.
• Working closely with cross-functional teams and organizational and executive leaders across many disciplines, departments and regions.
• Contributing to a collaborative team environment that encourages cooperation, collective problem-solving and participative decision-making.

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance
• Legal Resources Plan
• Annual discretionary bonus if established system and employee eligibility criteria is met.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level