Brand Director

Rain Media/Organics Ocean•Wilsonville, OR

3d•$120,000 - $145,000•Remote

About The Position

Rain Media is seeking an outcomes-driven Brand Director to build, scale, and run the brand operating function within their fast-growing DTC consumables business. This role is responsible for translating foundational brand strategy into scalable systems, ensuring continuous refinement and a cohesive brand experience across all customer touchpoints. The Brand Director will create frameworks, operational rhythms, and cross-functional guardrails to enable the brand strategy to serve as a measurable lever for conversion, retention, audience loyalty, repeat purchases, and long-term trust. This is a hands-on, execution-focused leadership role for a proven DTC operator who has successfully operationalized a brand function inside a fast-scaling consumables company. Organics Ocean is a premium direct-to-consumer supplement brand focused on science-backed, clean products, building a trusted wellness brand rooted in education and transparency. They operate in a high-growth, fast-paced environment that tests, optimizes, iterates, and innovates quickly, with a culture built on ownership, accountability, and continuous improvement. The team consists of high-performing operators who care deeply about their craft, move with urgency, and take pride in building something bigger than themselves, with clear roles, direct feedback, and encouragement of strong ideas.

Requirements

7+ Years of DTC Brand Experience, including informal leadership roles (managing agency partners, directing cross-functional projects, or mentoring staff) with the leadership maturity to scale into a formal people-management role.
Deep experience operating within consumables, wellness, food/beverage, beauty, or highly subscription-heavy brand ecosystems.
Proven ability to operationalize high-level strategic brand elements and build systems within fast-paced, early-stage environments.
Demonstrated success collaborating with and influencing Growth, Acquisition, and Performance Marketing teams without relying on formal authority.
A highly analytical approach to brand health, with the ability to link creative output to performance metrics (CVR, LTV, retention) and brand equity metrics (Share of Voice, branded search growth, and brand lift).
Practical experience building authority-led trust systems that measurably move the needle on customer confidence and conversion.
Willingness to align working hours with US time zones, regardless of geographic location.
Access to a computer, a reliable high-speed internet connection, and a distraction-free remote work environment.
Flexibility for limited travel as required.

Nice To Haves

The Ultimate Builder: Comfortable in a "blank-slate" environment, creating systems from scratch.
Insight Over Ego: Believes a brand is defined by the customer, evolving the brand through consumer insights, market feedback, and data.
A Master Facilitator: Excels at getting matrixed teams excited and aligned, leading cross-functional initiatives and workshops.
A Social & Community Architect: Hands-on experience developing an engaging social brand persona and turning followers into a trusting community.
A Category Native: Intuitively understands the pace, trust hurdles, and retention mechanics of consumables-adjacent verticals.

Responsibilities

Build, maintain, and execute the 12-month brand roadmap, directly aligned with the foundational strategy.
Translate high-level brand strategy into scalable operational frameworks, creative guardrails, and implementation blueprints.
Establish cross-functional brand rituals, planning cadences, and ideation workshops to ensure brand alignment across teams.
Steward, protect, and continuously refine the brand voice, messaging hierarchy, trust systems, and positioning framework across all consumer touchpoints.
Operationalize the brand voice, editorial principles, and messaging standards that guide organic social across all platforms.
Act as a strategic partner to Growth, Performance Marketing, and Creative teams, influencing storytelling, messaging, and brand consistency.
Own the continuous tracking of customer perception, market sentiment, and the competitive landscape.
Conduct regular customer interviews and gather qualitative data from reviews, support conversations, surveys, and community feedback.
Monitor competitor positioning, messaging strategies, product launches, and broader category trends.
Translate raw customer insights and Ideal Customer Profiles (ICPs) into data-backed recommendations that optimize product positioning, bridge trust gaps, and increase customer confidence.
Partner with Growth, Creative, and Acquisition teams to translate product strategy into compelling, high-converting customer narratives.
Shape trust-based, compliant messaging frameworks that actively support CVR, AOV, and subscription retention.
Guide and operationalize the launch storytelling for hero SKUs, bundles, new product drops, and subscription tiers.
Ensure all narrative frameworks prioritize customer education, demystifying the product to accelerate the purchase decision.
Serve as a strategic partner to Creative and Copy teams, providing clear messaging frameworks, brand standards, and customer insights.
Establish structured messaging frameworks that give creative teams the "freedom within guardrails" to innovate without breaking brand consistency.
Ensure brand voice and strategy are accurately executed across landing pages, PDPs, paid ads, email, SMS, advertorials, and educational funnels.
Build and deploy scalable authority-led frameworks leveraging expert voices, educational proof points, medical/scientific credibility assets, and customer reassurance.
Translate complex trust signals into easily digestible, high-impact messaging systems across paid acquisition, lifecycle marketing, PDPs, retention, and social.
Partner with Acquisition and Influencer teams to identify, onboard, and leverage key opinion leaders as brand trust multipliers.
Champion customer trust as a measurable business asset.
Serve as the central bridge between Product, Growth, Creative, Copy, Lifecycle, Customer Experience, Founder Voice, and Executive Leadership, ensuring brand strategy is seamlessly operationalized and consistently reflected across the organization.