Senior Brand Director

University of Akron•Akron, OH

2d•Onsite

About The Position

The Brand Director is a senior strategic leader responsible for shaping and executing a brand’s identity and presence across all prospective student touchpoints. This role leads cross-functional teams to deliver integrated marketing initiatives that build brand equity that drive business impact.

Requirements

Bachelor’s in Marketing, Communications, or related field; MBA or Master’s preferred.
Requires a minimum of 8 years of experience, in brand management, marketing or agency leadership, prefers 10 years.
Proven experience managing creative and cross-functional teams.
Deep knowledge of digital platforms, social media strategies, content marketing, and analytics.
Comfortable using data and KPIs to guide decisions and performance optimization.
Strong storytelling and presentation skills, with the ability to influence at all organizational levels.

Responsibilities

Develop and implement comprehensive brand strategies to elevate awareness, consideration, and conversion that align with organizational goals.
Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
Lead the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
Monitor campaign performance using key KPIs; iterate and optimize strategy based on data-driven insights.
Manage brand team members; collaborate with internal partners across the university to align brand efforts with organizational priorities.

Benefits

medical
dental
vision
short and long-term disability
life insurance
paid leave of absences including time off for illness, vacation, and maternity or paternity leave
tuition remission
Flexible Work Arrangement (FWA)
state retirement systems
alternative retirement options with competitive employer contributions
deferred compensation programs (403(b) and 457(b))