Brand Development Manager

Odom•Anchorage, AK

5d•Onsite

About The Position

The Brand Development Manager will be responsible for working with Sales Managers to build and implement brand strategies, develop measurable brand programs for sales consultants, and compile and communicate sales data. This role involves providing updates to supplier representatives, training sales staff and trade customers on innovation plans, and researching local marketing opportunities. The Brand Development Manager will also coordinate promotional brand activity, survey accounts with supplier reps and sales staff, and stay current with brand knowledge specific to Odom Corporation brands. Flexibility and professionalism are expected when supporting the sales team.

Requirements

High school diploma or General Education Degree (GED) preferred.
One to two years related experience or training; or equivalent combination of education and experience.
Must have valid driver’s license, good driving record, proof of auto insurance (SR-22 is not acceptable), and own means of reliable transportation.
Excellent communication skills, both written and verbal.
Must be self-motivated, a self-starter, and able to work with very little direct supervision.

Nice To Haves

Beverage sales and/or merchandising experience.
Knowledge of local market.
Customer service skills.
Experience in the distribution industry.

Responsibilities

Work with Sales Managers building and implementing brand strategies.
Develop specific measurable and attainable brand programs for sales consultants.
Compile, review, and communicate sales data results against sales goals.
Provide timely updates and recaps with supplier representatives.
Train and coach innovation plans and execution with sales staff and trade customers.
Research and recommend local marketing opportunities for both retail and on sale accounts.
Coordinated and implement promotional brand activity across all account channels.
Survey on sale and off sales accounts with supplier reps and sales staff for success and opportunities.
Stay current with brand knowledge and training specific to the brands carried by the Odom Corporation.
Work with and support the sales team as needed with flexibility and professionalism.