Brand Designer

PointOne•New York City, NY

39d

About The Position

PointOne is seeking a multidisciplinary brand designer to shape its brand presence and establish the creative foundation for its growth. This is a hands-on role requiring the ability to manage projects from conception to completion, including evolving the company's identity, designing campaigns, producing and editing video, and overseeing agencies and production partners. PointOne provides a platform that helps law firms accurately capture work and convert it into compliant time entries and insightful business data, utilizing automated time capture, billing rules, pre-bill review, and analytics. The company is a category leader in legal AI, and its brand needs to communicate complex ideas with clarity, credibility, and memorability.

Requirements

At least three to five years of experience in multidisciplinary brand design.
Experience ideally in-house at a high-growth technology company or at an agency serving ambitious brands.
An exceptional portfolio spanning brand systems and finished campaigns, with meaningful strength in motion or video.
Strong art direction, typography, layout, and editorial design skills.
Ability to develop an original concept and execute it hands-on.
Advanced proficiency in Figma and Adobe Creative Cloud (including Premiere Pro and After Effects).
Experience planning shoots and managing agencies, freelancers, or production partners.
Excellent project management and communication skills.
Confidence to present creative thinking and incorporate feedback effectively.
Comfort working at startup speed and transitioning between high-level creative direction and detailed production work.
Curiosity about AI-enabled creative tools and the judgment to use them thoughtfully.
Excitement for making a complex, traditionally conservative industry feel modern, human, and culturally relevant.

Nice To Haves

Experience in B2B SaaS, enterprise technology, fintech, professional services, or another trust-driven category.
Additional strength in illustration, photography, 3D, web design, or lightweight web production.
Experience building creative operations or performance creative for a growing team.

Responsibilities

Build and evolve the PointOne brand, including its visual identity and a practical brand system.
Own and maintain the brand kit (typography, color, layout, illustration, photography, motion, and video principles).
Create reusable templates and asset libraries to ensure brand consistency and team efficiency.
Develop creative concepts and design assets for various channels including social media, web, email, paid media, reports, case studies, presentations, sales collateral, events, partnerships, and out-of-home campaigns.
Build a repeatable video engine for social content, product storytelling, customer interviews, event coverage, and campaign films.
Storyboard, edit, and animate content, and adapt larger productions for different channels.
Plan and art-direct photo and video shoots, including creating briefs, references, and storyboards.
Select and manage agencies, production companies, photographers, editors, animators, and freelance designers.
Manage timelines, budgets, feedback, and quality control for external productions.
Partner with the Growth team to translate strategy into a creative roadmap.
Collaborate with executives, customers, and subject-matter experts to uncover compelling narratives.
Prioritize requests, communicate tradeoffs, and use campaign performance data to refine creative work.
Ensure the brand maintains clarity and credibility while capturing attention in the AI market.