Brand Designer

Baseten • San Francisco, CA

2d • $100,000 - $175,000

About The Position

Baseten powers mission-critical inference for the world's most dynamic AI companies. We are looking for a Brand Designer to lead large-scale brand campaigns across digital, events, and out-of-home. This role involves partnering with engineering and product marketing on major product launches, turning complex technical ideas into clear, compelling visual communication, and evolving the Baseten visual identity into a scalable brand system. The Brand Designer will own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership. Additionally, this role will shape our employer brand and help define how new hires experience Baseten, while raising the bar for craft across every customer touchpoint.

Requirements

• A portfolio of exceptional work with outstanding visual craft and attention to detail.
• Deep care for quality and attention to detail.
• Ability to communicate ideas clearly and thrive in collaborative environments.
• Understanding of when to build systems, not just execute on assets.
• Default to ownership and comfort leading highly cross-functional projects from concept through launch.
• Excitement for technical products and ability to make complex ideas feel consumable without oversimplifying them.
• Ability to thrive in a fast-moving environment with a high bar for quality.
• Strong opinions about design and ability to articulate why something works - and why it doesn't.

Nice To Haves

• Motion design and animation experience
• Experience designing for developers or highly technical audiences.

Responsibilities

• Lead large-scale brand campaigns across digital, events, and out-of-home.
• Partner with engineering and product marketing on major product launches.
• Turn complex technical ideas into clear, compelling visual communication.
• Evolve the Baseten visual identity into a brand system that scales.
• Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
• Shape our employer brand and help define how new hires experience Baseten.
• Raise the bar for craft across every customer touchpoint.

Benefits

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed