Brand Designer

Rho•New York, NY

19h

About The Position

Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. The brand foundation is built. Now we need someone to push it. We're looking for a Brand Designer who operates at the intersection of systems thinker and hands-on executor — someone who treats the brand as a strategic growth asset, not a visual exercise. You'll work closely with the Brand Lead and VP of Marketing to elevate how Rho shows up across every channel: from performance creative to OOH, from product partnership moments to the visual language that makes a fintech brand feel alive. This is a high-ownership, high-leverage role on a lean, fast team. You'll set the craft bar and help hold it there.

Requirements

4+ years in brand design, with a mix of agency and in-house experience.
A portfolio demonstrating conceptual range, systems thinking, and high craft across brand identity, campaigns, and multi-channel execution.
Genuine fluency with AI design tools — already in use, not aspirational.
Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, After Effects).
Working knowledge of motion design: storyboarding, designing for motion, and directing or executing video assets (After Effects, Jitter, or similar).
Craft is not a checklist. Typography, color, composition, and visual hierarchy are the lens you see through — bad kerning registers before you've read the word.
You design in full brand ecosystems. Physical, digital, environmental, experiential — you understand how every expression of a brand relates to the next.
You communicate like a creative director. You show up with context, bring stakeholders along early, and articulate decisions with the same clarity you bring to the work.
You can tie design decisions to business outcomes — engagement rates, conversion lift, CAC.
Deep ownership, no territorial instincts.

Nice To Haves

Familiarity with product design principles — you design in harmony with a product team, not apart from it.
Experience in Cinema 4D, Blender, or other 3D tools.
Background in art direction or creative strategy.

Responsibilities

Own the visual system. Extend and evolve Rho's identity — pushing the brand forward while maintaining coherence across every touchpoint.
Drive campaign creative end-to-end. From initial concept through final production across digital, OOH, social, and experiential.
Design across the full channel mix. Web, email, paid social, performance creative, swag, events, and video.
Think in motion. A digital-first brand has behavior, rhythm, and personality. You design with that aliveness in mind — whether or not you're the one animating it. You'll partner with our video team on storyboards, motion assets, and graphic overlays.
Make complexity legible. Translate dense financial concepts into visual storytelling that resonates with a tech founder audience.
Build for performance. Partner on creative that is on-brand and built to convert — and you track the results.
Work cross-functionally. Deliver templated, scalable branded materials for Product, Events, Partnerships, and Sales.
Use AI actively. From ideation to image generation to production — AI is in your workflow, not on your wishlist.
Build with AI, not just alongside it. You use Claude and other AI tools to do things that weren't possible before: drafting creative briefs, generating concept variations at speed, writing prompts that produce production-usable assets, and exploring builds that blur the line between design and agentic workflow. You're not waiting for a tutorial — you're figuring it out.