Brand Designer

Traversal•New York, NY

40d•Onsite

About The Position

As our first internal Brand Designer, you will help shape how Traversal shows up visually across every touchpoint, from social media and product launches to sales materials, events, out-of-home campaigns, swag, and more. This role is ideal for a multidisciplinary designer with exceptional visual craft who wants to work across many areas of brand rather than stay in one lane. We don’t expect you to have mastered every design discipline; we do expect you to be exceptional in a few, with the curiosity and resourcefulness to learn new skills quickly when a project calls for them. You’ll take ownership of a wide variety of fast-moving creative projects and help build the systems and AI-powered tools that allow us to produce great work at scale. For someone interested in stretching beyond visual design, there will also be plenty of room to think about the broader brand experience, from brainstorming campaigns and activations to contributing ideas for how Traversal can show up and stand out.

Requirements

3–5 years of experience in brand, visual, or multidisciplinary design, ideally at a high-growth technology company, startup, or creative agency
A strong portfolio demonstrating excellent visual craft and brand judgment, including exceptional attention to typography, hierarchy, composition, and detail and the ability to turn loosely defined ideas into polished work
Fluency with tools such as Figma, Adobe Creative Suite, and Google Slides, with flexibility to bring your own preferred tools and workflows
Deep expertise in a few areas of brand design, paired with the versatility and curiosity to take on unfamiliar formats and quickly learn what you don’t already know
Experience across some combination of social, presentations, marketing collateral, events, out-of-home, and physical brand experiences
Experience incorporating product UI, screenshots, and recordings into compelling brand and social content, with the ability to create lightweight motion and simple video
Comfort managing multiple projects and deadlines in a fast-moving environment, with an interest in using and building generative AI tools to scale creative work

Nice To Haves

Experience contributing to broader brand marketing initiatives, such as integrated campaigns, brand activations, partnerships, or other creative programs
Strong instincts for social media and ideas for how brands can show up in distinctive, culturally relevant ways
Copywriting or messaging experience, particularly developing creative concepts that bring together words and visuals
Deeper motion design, animation, or video editing experience
Web design experience, particularly working within an established brand system
Industry experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or enterprise software

Responsibilities

Bring the Traversal brand to life across a wide range of digital and physical touchpoints, from product launches and social media to sales collateral and physical brand experiences
Design high-quality sales and marketing collateral, including decks, one-pagers, case studies, templates, and other customer-facing materials
Create compelling social content across formats, including graphics, carousels, product visuals, and lightweight motion and video
Design creative for physical and out-of-home brand experiences, including trade show booths, signage, swag, billboards, and subway ads
Evolve Traversal’s visual identity while building and maintaining the systems, templates, and guidelines that keep the brand distinctive and consistent across touchpoints
Experiment with and build generative AI tools and workflows that increase the speed, quality, and scale of brand work across the company
Manage a range of fast-moving creative projects and priorities, partnering with Marketing, Sales, and other teams from concept through delivery
Contribute ideas beyond visual design, helping shape campaigns, activations, social concepts, and other creative ways to make the Traversal brand stand out