Brand Designer

PlanetScale

7d•$170,000 - $220,000

About The Position

PlanetScale is seeking a Brand Designer to join its Marketing team. This role will be responsible for shaping and evolving the visual identity of PlanetScale across all touchpoints. The Brand Designer will translate complex technical concepts into compelling visual stories for developers and technical decision-makers, creating a wide range of assets from event experiences to web graphics, merchandise, and website elements. The goal is to make databases feel exciting and accessible through visual storytelling.

Requirements

A strong portfolio demonstrating versatile design skills across digital, print, and experiential design.
Deep understanding of design fundamentals: typography, color, composition, and visual hierarchy.
Experience figuring out where AI actually helps in a design workflow and built process around it.
Comfortable working in both brand and production modes.
Strong communication skills with the ability to both articulate design decisions and understand direction.
Self-directed and able to manage multiple projects with competing deadlines.
Collaborative spirit with the ability to incorporate feedback while maintaining creative vision.
Proficiency in Figma, Adobe Creative Suite, and other design tools.
Comfortable using AI to build a working first draft of a page rather than handing off a static mockup.
Understanding of design systems and component-based thinking.
Enthusiasm for learning about databases, infrastructure, and developer tools.

Nice To Haves

Experience designing for technical or developer-focused brands.

Responsibilities

Design web graphics including technical diagrams, illustrations, and interactive visual assets that simplify complex database concepts.
Create compelling visual systems for campaigns, product launches, and marketing initiatives.
Design for multiple formats and contexts: digital, print, experiential, and merchandise.
Design booth graphics, signage, and environmental branding for conferences, meetups, and community events.
Collaborate with the events team to create memorable, on-brand experiences that stand out.
Design merch that developers actually want to wear and use.
Create branded collateral including banners, posters, stickers, and promotional materials.
Design creative website components and landing pages.
Design data visualizations and technical diagrams that make complex information accessible.
Create social media graphics, blog post imagery, and other digital marketing assets.
Develop templates and design systems that enable the team to move quickly.
Collaborate with marketing leadership to evolve and expand the PlanetScale brand identity.
Explore new visual directions while maintaining brand coherence.
Document design decisions and maintain brand guidelines.