Brand Communications Manager

isolved•Charlotte, NC

19h•Hybrid

About The Position

Our brand and content team is central to sharing isolved's story. We surface opportunities to tell that story through customers, employees, partners and research, and showcase it across all earned, owned and paid media channels. The Brand Communications Manager plays a critical role in not only sharing information about isolved but also promoting the great work our customers, employees and partners are doing – via our social media channels. The Brand Communications Manager will run a highly sophisticated and impactful social media program to grow our social presence and brand awareness, to double our social following, to drive website traffic and conversions, to skillfully promote in-person and virtual events, to identify key audiences and growth strategies, to measure social KPIs and to manage the end-to-end management of our employee advocacy program.

Requirements

Can-do, positive attitude is an absolute must
At least 3-5 years proven experience in social media management
Understanding of the B2B SaaS space (but experience in B2B is highly preferred)
Ability to work in a fast-paced environment
Knack for collaborating with multiple stakeholders
Willing to accept and adapt to feedback
Good communication and collaboration skills
Creativity and passion for finding new ways to repurpose content
Capable of writing clever and concise captions
Excellent writing and grammar skills
Comfortable with being on-camera and sourcing social content from a variety of sources
Able to support in-person events
Experience with marketing metrics and Google Analytics

Responsibilities

Collaborate with various teams to promote isolved and customer, partner and employee news and happenings
Manage the employee advocacy program
Work with external vendors like our employee advocacy partner
Contribute to marketing strategy by leveraging social media to identify and acquire customers
Monitor and respond to social media mentions and advise leadership of any mentions that require escalation
Maintain and publish a social media calendar and strategy document
Develop new approaches to using social for brand and booking growth
Track and provide analysis of social media KPIs and other helpful market data
Work with creative for visual and video assets
Leverage new social features to improve reach and engagement (like LinkedIn Live)
Support the online customer community for social challenges
Create social media plans for events, campaigns, content, etc.
Run follower and content conversion ads
Find unique ways to outpace our competition with engaging campaigns, captions, contests and content plans
Provide KPIs and analysis of social media performance and new opportunities
Use a consistent brand voice and style