Senior Manager - Brand Communications

Asure Software • Austin, TX

1d • Remote

About The Position

The Senior Manager - Brand Communications is Asure's brand steward, storyteller, and communications strategist — reporting directly to the CMO. This is a high-ownership role at the intersection of brand strategy, content leadership, reputation management, and internal and external communications. It's not a role for someone who manages process. It's a role for someone who builds things that matter and sets the standard for how a growth-oriented company shows up in the world. You'll own the full brand system — not as a PDF on a shared drive, but as a living, AI-native infrastructure that keeps Asure on-brand at scale across every channel, team, and tool. You'll lead a Content Manager and partner closely with Growth Marketing, Demand Generation, Product, and Sales to ensure every message, asset, and interaction reflects who Asure is and where it's going. The ideal candidate is an exceptional writer and storyteller who leverages AI to multiply their impact — not replace their judgment. They have a strong design eye, a bias toward action, and the instincts to know when to move fast and when to get it right.

Requirements

• Bachelor’s degree preferred; equivalent experience considered.
• 5+ years in brand, communications, content, or a related marketing discipline, with at least 2 years in a people management role.
• Exceptional writing and editing skills across formats — from long-form narrative to short-form copy to executive communications.
• A strong design eye and the ability to direct creative work, brief designers, and evaluate output against brand standards (design execution experience a plus, not required).
• Demonstrated experience building or governing a brand system, including voice guidelines, messaging frameworks, and visual standards.
• Hands-on experience with reputation management platforms (G2, Glassdoor, BBB, or similar) and a track record of improving brand sentiment.
• Experience with PR, media relations, and/or award submission programs.
• Fluency with AI tools for writing, content production, brand management, and monitoring — and a genuine enthusiasm for building AI-native workflows.
• Experience planning and executing large-scale internal events (SKO, company-wide meetings, or similar).
• B2B SaaS or HCM industry experience strongly preferred.
• Highly organized, proactive, and able to manage multiple high-visibility workstreams simultaneously.
• A collaborative leader who earns trust across functions and knows how to influence without authority.

Nice To Haves

• design execution experience a plus, not required

Responsibilities

• Own and evolve Asure’s brand identity, voice, messaging framework, and visual standards.
• Build and maintain an AI-native Brand Operating System — structured prompt libraries, brand guidelines in AI-readable formats (JSON and markdown), messaging frameworks, and shared assets that scale brand consistency across the organization without relying on static documents.
• Partner with Growth Marketing and Demand Generation to ensure campaign creative, copy, and positioning are consistently on-brand.
• Act as the internal expert and final voice on brand standards, tone, and presentation quality.
• Manage and develop a Content Manager responsible for long-form content (blogs, ebooks), SEO/AEO web copy, and campaign copywriting support.
• Set the content strategy and editorial standards that govern how Asure educates, attracts, and engages its audience.
• Write and edit high-impact content yourself — from executive messaging and brand narratives to campaign headlines and keynote language.
• Extend the Brand Operating System into a scalable content engine — acting as the human-in-the-loop editor who sets the standard, directs AI-assisted production, and ensures every output meets the bar before it ships.
• Own Asure’s brand social media presence across all major platforms — Facebook, Instagram, YouTube, LinkedIn, and emerging channels — with the understanding that reaching small business owners means showing up where they live, not just where they’re shopping.
• Leverage AI tools to maintain a consistent publishing cadence, monitor brand conversations, surface trending topics, and amplify reach — without losing the human voice that makes the brand worth following.
• Partner with Growth Managers as contributors and amplifiers — while maintaining editorial ownership of the brand voice.
• Take a proactive, always-on approach to managing Asure’s brand reputation across G2, Glassdoor, the Better Business Bureau, and other key review and rating platforms.
• Build and execute programs to drive positive reviews from customers and employees, and respond to existing reviews with speed and professionalism.
• Leverage AI-powered monitoring tools to stay ahead of reputation signals and flag issues before they escalate.
• Own the brand’s public perception metrics and report on progress to marketing leadership.
• Own Asure’s external communications strategy, including press releases, media pitching, and journalist relationships.
• Lead a proactive awards and recognition program — identifying relevant competitions, managing the submission process, and maximizing visibility from wins.
• Build relationships with industry analysts and manage analyst relations as the company’s profile grows.
• Serve as the primary communications partner for the CMO on external-facing brand moments.
• Own Asure’s internal communications function, including a monthly company town hall and other all-hands communications as needed.
• Lead the planning and execution of the annual Sales Kickoff — Asure’s largest internal event — from theme and content to logistics and experience.
• Own the annual employee awards trip, managing end-to-end planning to deliver an experience that reflects Asure’s culture and values.
• Partner with HR and leadership to ensure internal communications reinforce company culture, values, and strategic direction.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Senior